Follow the record - Click the twitter icon next to the record name and click Follow. 
 
Send a tweet
- Go to the record details page and click the Social tab.
 - Click Tweet to [Record name].
 - Enter the tweet in the New Tweet popup window.
You can also add photos to your tweet by clicking Add photo. - Once you have added your tweet, click Tweet. 
 
Send a message
- Go to the record details page and click Social tab.
 - Click the drop-down and select Send Message.
 - Enter the message in the Conversation window.
 
Mute the record
- Go to the record details page and click Social tab.
 - Click the drop-down and select Mute [Record Name].
 
Block the record  
- Go to the record details page and click Social tab.
 - Click the drop-down and select Block [Record Name].