1. From the Navigation toolbar, choose Engagement and select Campaign-based reports.
   

You could check the performance of the campaigns that you have sent, in three different views. Take a look at them here.

Campaigns activity

This lists the first five campaigns with respect to two entities namely open percentage and open counts. Present in the graph are information on the following elements.

Delivered - Total number of subscribers that received your campaign.

Open - Total number of times your campaign was opened.

Open percentage - Open rate of the campaign in percentage scale.

Entities:

• Open Percentage - The graph displays the top five opened campaigns based on their open percentage.
  
• Open Count - The graph displays those five campaigns that have highest number of opens.
  

  
  

Opens by Location

This data allows you to see the top five locations the campaigns were opened from and open count from each country. You can use the data later for segmentation.

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click percentage and click counts. Present in the graph are information on the following elements.

Open - Total number of times your campaign was opened.

Click - Total number of times links attached in the campaign were opened.

Click percentage - Open rate of the links in percentage scale.

Entities:

• Click Percentage - The graph displays the top five opened campaigns based on click percentage of the URLs attached.
  

  
  

• Click Count - The graph displays those five campaigns that have highest number of URL clicks.
  

  
  

Clicks by Location

This data shows you the top five locations campaign links got opened from and the open count from each country. You can use the data later for segmentation.

Clicked URLs

This shows those five links that received the highest number of visits. It gives data on the following elements.

Click - Total number of times the respective link was opened.

Link occurence count - Total number of times the respective link has occurred in the sent campaigns.

Opens by Location

This data allows you to see the locations these five campaigns were opened from and open count from each country. You can use the data later for segmentation.

Campaign activity in the past time

You can see your campaign activities in the the past time.

1. Click the Last 30 Days subtab.
   

In last 30 days, we present the data in two categories as follows:

Opens

The graph here shows data on the open count of campaigns sent in the last 30 days. Use the scroll bar, on the bottom of the graph, to move to a different campaign and view its data.

Clicks

The graph here shows data on the open count of links attached in campaigns sent in the last 30 days. Use the scroll bar, on the bottom of the graph, to move to a different campaign and view its data.

Yearly stats

In yearly stats, we show the performance of campaigns sent throughout a year.

1. Click the Campaign performance tab.
   

Monthly Aggregate

To view monthly reports for a particular year:

1. Select Sent option from the first dropdown in the left-most corner above the graph.
   
2. Select Monthly aggregate from the second dropdown next to Sent.
   
3. Select Year from the dropdown option present in the right corner of the graph.
   

Campaign Aggregate

This report shows data on the campaign responses for the whole year that is selected.

1. Select Sent option from the first dropdown in the left-most corner above the graph.
   
2. Select Campaign aggregate from the second dropdown next to Sent.
   
3. Select Year from the dropdown option present in the right corner of the graph.
   
4. If you want to view data for specific months, you have the option to deselect the remaining months as shown in the image.
   

Campaign performance

You can compare your campaigns' performance in two ways:

Yearly

You can see how your campaigns have performed over the years through Yearly Comparison.

1. Click the Add icon to choose for which years you want to make the comparison.
   
2. Click the Compare button to see the results.
   

Quarterly

You can view your campaigns' performance over years by dividing the years into four quarters.

1. Select the month from which you want a quarter to begin.
   
2. Select the start and end year for the comparison.
   

You can only compare the quarterly reports of five consecutive years.