Yes, you can customize your content when you publish via zShare. To customise the text content for a social channel, click on the social icon from the publishing window and make changes to the text, link, image, or thumbnail as per the guidelines for that social channel. For example - You can compose a short text for Twitter (consisting of 280 characters) and a relatively longer text for LinkedIn or Facebook (consisting more than 280 characters), in one go.

You can also customize your tags, @mentions, and hashtags that are specific to each connected social channel on Zoho Social.