Can I notify the lead owner when a new record is assigned?

Can I notify the lead owner when a new record is assigned?

Yes, you can. While creating a Web-to-Lead form , you must select the Notify Lead Owner check box under Email Notification, so that the corresponding Lead Owner will be notified when a new Lead is created. However, this option is available only in select Editions.
You can also create a workflow rule for this through these steps:
  1. Click Setup > Automation > Workflow Rules.
  2. Click Create Rule.
  3. Select the desired module.
  4. Enter a Rule Name and click Next.

  5. Execute the workflow based on record action.
  6. Click Create.
  7. Select Records Matching the Condition.

  8. Select Lead Owner and enter the lead owner's name.
  9. Create a Task or send an Email notification.
  10. Click Save.