Creating an email campaign
Email marketing is considered the simple and most effective method to reach out your leads. The best part is that the return on investment (ROI) is much higher than other marketing channels making it as the most affordable way of marketing.
Adding basic details for your campaign
- From the Navigation toolbar, choose Engagement and select Email Campaigns.
- Click Create Campaign dropdown in the top-right corner of the screen.
- Select the type of campaign you want to create.
- Enter these details:
- Name - Select an easily recognizable name. For instance, if the Zylker company is sending a monthly newsletter, name the campaign "Zylker Newsletter July 2018", or something similar.
- Subject - Come up with a clever or eye-catching email subject line. A great subject line is going to draw many more readers than something boring and dry. You can also grab attention of your leads by using emojis in subject line.
- Sender Name and Email Address - Give a name and email address that your recipients can recognize easily. The name could be your company or brand name.
- Personalize 'To-address' - Personalize your recipients by addressing them by name.
- Use sender details from Zoho CRM - If the recipient was imported from Zoho CRM, you can personalize the sender name based on which user owns the account in CRM.
- We advise you not to use role-based email addresses such as info@, admin@, support@ as the sender address. Chances are high that emails from these addresses will end up in the spam folder.
- Try running an AB test on email subject lines to find out which one gets better response.
Next Steps
Learn how to configure the content for your email campaigns.
Related Articles
Creating your first email campaign
In this section, you’ll learn how to create and send a successful email campaign. Name your campaign On the Welcome page, click the Create Campaign button. The Basic Info page will open. Enter these details: Name - Select an easily recognizable ...Creating a consent email
Creating a consent email for your contacts allows you to get their permission before sending out newsletters about your business or product. Getting a contact's consent is a two step process. Types of consent email There are three types of consent ...Creating a consent email
Creating a consent email for your leads allows you to get their permission before sending out newsletters about your business or product. This is a two step process: There are two types of consent email that you can send: Recurring consent email: ...Campaign Calendar
The calendar is a space where you can set reminders, and create draft campaigns for upcoming holidays or events. It already contains all major holidays by country and you can create private holidays for specific dates. You will be notified to create ...Creating Campaigns
The Campaigns module in Zoho CRM helps you plan and monitor marketing campaigns in your business. Any promotional campaign, be it online or offline - such as Google Ads, Tradeshows, PR events, TV Commercials, Referral program - requires to be ...