Engaging with customers using Ecommerce Automation
Connect your online store with Zoho MarketingHub, promote your products, automate the engagement with your customers, scale your growth, and more. Take a look at how MarketingHub can help you achieve it.
- From the navigation toolbar , select Engagement and choose Ecommerce .
- Take a quick look at what happens if you connect your store with MarketingHub.
- Integrate with Zoho Commerce if you haven't done it yet.
- Upon integrating, your online store and the data in it (customers, products, store domain, currency used) will be connected and synced with MarketingHub.
Let's take a look at the different sub tabs and the actions related to ecommerce automation in MarketingHub.
Summary
Zoho Commerce - Summary
In this section, you can see:
- Total number of orders placed in your store.
- Total revenue generated in your store.
- Average revenue of your store.
Note: Total revenue calculated will be inclusive of all the taxes and the shipping charges.
Zoho MarketingHub - Summary
In this section, you can see:
- Total number of promotions sent from MarketingHub.
- Total number of customer journeys created here.
- Total number of orders placed via the promotions sent from MarketingHub.
- Average revenue generated.
- Total revenue generated via MarketingHub.
Store products
In this sub tab, you can see your store's products, the product codes, price and the time when they were added or modified.
Customers
Your store's customers will be listed in the Customers subtab with all their details. Select individual customers to learn more details about them, such as the purchase they made, revenue they've generated, their most recent purchase, and more.
In MarketingHub, your customers will be divided into two categories.
Marketing allowed
These are the customers who have opted in for and are eligible to receive emails from you. These customers, at some point of time, might have entered their email addresses on your website and opted in to receive emails from your store.
Marketing not allowed
These are the customers who might have either not subscribed to your newsletters or might have unsubscribed or opted out to receive emails from your store. Customers who enter their email addresses in any of your forms but did not check the box to receive emails from your store will be considered as Marketing not allowed.
Create promotion
To create a product promotional email campaign:
- From the navigation toolbar, select Engagement and choose Ecommerce .
- Click Create Promotion in the top-right corner of the page or click Create Promotion in the Promotion sub tab.
- Enter the basic info of the campaign and click Next .
- Select the products that you want to promote in the campaign.
- Select the mailing lists to which you want to send the campaign.
Alternatively, you can create a promotional campaign for your online store just like how you create a advanced campaign.
- From the navigation toolbar, select Engagement and choose Email campaigns .
- Click Create new in the top-right corner.
- Select Advanced campaign from the drop down.
- Scroll down to the Ecommerce section and click Create new .
- Select either Regular campaign or A/B test based on your choice.
- Integrate with Zoho Commerce if you haven't done so yet.
- Enter the basic info of the campaign and click Next .
- Select the products that you want to promote in the campaign.
- Choose the mailing lists to which you want to send the campaign.
Journeys
One of the most crucial parts of your sales funnels is customer journeys. Interpreting the process that customers undergo when they explore, analyze, and purchase from you is essential to know the next step that you need to take to keep the engagement pushing along the way.
There are two types of journeys that you can create for your customers.
Abandoned cart: Send automated reminder emails to customers who add products to their cart and leave without completing an order using Abandoned cart journey.
Purchase follow-up: Send follow-up messages to your customers thanking them on their purchase, let them know of products that might be relevant to their previous orders using Purchase follow-up. This journey will be triggered only on completion of a purchase.
Segment creation
Segment your customers based on the items they have or have not purchased, average and the total amount they have spent on purchases, total orders, and the most recent order they have placed. Segment your customers based on a certain criteria for personalized and relevant marketing communications with them.
To create a segment for your ecommerce customers:
- From the navigation toolbar, choose Leads and select Manage lists .
- Select the mailing list that you have connected with your store to manage your customers.
- Choose Segments subtab at the top and click Segment from the dropdown.
- Click the top-right Add icon and select Segment from the dropdown.
- In segment creation page, do the following:
- Name - Give a name to your segment. (This is for your reference to identify and relate to the criteria).
- Criteria - In this case, select a relevant ecommerce criteria.
- Click Save .
- Name - Give a name to your segment. (This is for your reference to identify and relate to the criteria).
Learn how to integrate with Zoho Commerce.
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