GoToWebinar Campaigns

GoToWebinar Campaigns

GoToWebinar is a software tool that allows users to meet and discuss online. This tools enables users to hold online meetings, webinars and discussions with just one click. This help guide will help you learn how to create and send promotional campaigns to leads attending your webinars in your GoToWebinar account. Read on to learn how to integrate Zoho Campaigns with GoToWebinar and send webinar-based email campaigns to the registrants and attendees of webinars hosted in your GoToWebinar account. 

Pre-requisites

Before creating email campaigns for your webinars, ensure that you meet the following requirements:
  1. Integrate your GoToWebinar account with Zoho Campaigns.
  2. Activate the sync between GoToWebinar and Zoho Campaigns. 

Create an email campaign for webinars in GoToWebinar

  1. From the Navigation toolbar, choose Campaigns and select Advanced Campaigns.

  2. Click Create Campaign in the top-right corner.
  3. Hover over the GoToWebinar and click Create New.
  4. From the drop down, select the type of campaign you would like to create.

  5. Add the basic information needed to create a campaign 
    1. Campaign Name - Give your campaign a name for your own reference.
    2. Webinar - Select the webinar you want to promote in your email campaign.
    3. Subject - Enter a suitable subject line that relates to your Campaign.
    4. Personalize Sender Details - You can choose to use a single sender address or a CRM owner address
    5. Sender Name - You can either mention your name or your organization's name.
    6. Sender email address - Specify your business email address. (By default, it will reflect the email address related to your Zoho Campaigns account).
    7. Reply to Address - The purpose of this email is to receive any replies from subscribers. This can be the same as the sender's email address.
    8. Personalize 'To - address' - Include the recipient's name in 'To' address to add a personal touch.

  6. Click Next.
  7. Select one of the templates available to add content to your campaign.

  8. Add the content, insert a webinar merge tag and click Save and Next. 
  9. View how your content will look in your recipient's inboxes by clicking Preview and Test. Click Next.

  10. Select the mailings list(s) in which you have imported your registrants and attendees. If you haven't created a list yet, you will be asked to create one now.

  11. Click Send for Review to send your campaign to our compliance team to get it reviewed.

  12. Once the review is complete, you will be able to send the campaign. You can choose to send your campaign immediately, schedule it to be sent at a later date or send it in batches at specified intervals.

  13. If you select the schedule option, you can choose to send it at a fixed date and time, according to the recipient's time zone or according to the recipients optimal open time.

Webinar Merge Tags

The various types of merge tags available for webinars to be embedded in your email campaign are listed below:
Merge Tag Name
Description
$[ZW:WEBINARNAME]$ 
Displays the webinar name
$[ZW:WEBINARURL]$
Displays the webinar URL
$[ZW:WEBINARPRESENTER]$
Displays the presenter name
$[ZW:WEBINARSTARTTIME]$
Tells about the start time of the webinar
$[ZW:WEBINARDESCRIPTION]$
Tells about the webinar description
Note : You can find the webinar merge tag at the top of the editor. You'll be able to add a merge tag only when you select a component in your content.

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