How are open rates measured?

How are open rates measured?

Every time an email campaign is sent, a hidden one pixel image is placed in the body of the email. This is known as a web beacon or tracking pixel. For your subscriber’s email program to load that image, it must contact your email marketing software. When this happens, Zoho Campaigns records an open for that subscriber.

​

    • Related Articles

    • How are open rates measured?

      Every time an email campaign is sent, a hidden one pixel image is placed in the body of the email. This is known as a web beacon or tracking pixel. For your recipient's email program to load that image, it must contact your email marketing ...

    • How to Improve Open and Click Rates

      Open and click rates are measures of the success and reach of your email campaigns. If your marketing approach is on the right track, then you will see decent open and click rates for your campaigns. A good baseline for your open and click rates are ...

    • What is an API call? How is my API Usage measured in terms of API calls?

      A document opened in Zoho Office editor (e.g., Writer) equals "1 API call".  The API usage is measured on the number of "open document" requests sent to Zoho Office Integrator. We update the API call counter by 1 with every new "open document" ...

    • How to customize tax rates?

      You can customize tax rates in your Zoho CRM account by following the steps given below: Log in to Zoho CRM with Administrator privileges. Click Setup > Customization > Modules and Fields. Select the Products module from the Modules list view. Click ...

    • What can cause missed open and click metrics?

      There are a few different ways in which open and click rate metrics can be missed: Plain text emails - These don't allow the pixel image to be sent, making it impossible to track open rates. Email image display settings - The majority of email ...