You can also use these custom variables while piping. If you already know the respondent of your survey, for example, you can personalize your survey by removing the Name question, and creating a custom variable instead.
You can automate this process by using our integrations with Zoho CRM, Zoho Campaigns, or MailChimp. While distributing the survey with any campaign tool, custom variables can be defined as merge tags corresponding to the campaign tool. For example,
https://surveylink/?var=$[merge-tag]. Learn more about
adding merge tags to your URL. When respondents submit the survey, go to your
reports section. You will find custom variables and extended custom variables there.Using multiple custom variables helps reduce the number of questions in your survey, making it look neat, while still gathering the information you need.