You're just a few steps away from accessing features like direct publishing, commenting, and creating hashtag search columns on Zoho Social:
1) Go to Settings, select Social Channels, and click Set up Business Profile, next to the Instagram icon.
4) Click Authenticate Now.
5) You will be prompted to authenticate your Instagram account by logging into the connected Facebook page.
6) Provide Zoho Social the permission to manage the Instagram account you've connected to Zoho Social by clicking OK.
7) You can now enjoy features like direct publishing, commenting, and running hashtag searches on Zoho Social!
Further Reading
Learn more about how Instagram Publishing works on Zoho Social.