How do I switch to Instagram's Business Profile?
There are three types of accounts on Instagram:
1. Personal Profile
2. Business Profile (Professional)
3. Creator Profile (Professional)
On Zoho Social we help manage Professional accounts for Brands. In this, a Creator Account does not have access to direct publishing on our app. We recommend that all Brands switch to Business Profile to use all our publishing capabilities. First you need to switch to Business Profile on the Instagram App and then proceed to follow the steps to update/connect Instagram Business on Zoho Social Web app.
Here are the steps to switch to a Business Profile from Personal Profile on Instagram App:
1. Open Instagram App on your Mobile, head to the Settings.
2. Click on Account, and Click on Switch to Professional Account
3. Select Business
4. Proceed with the steps and update your Brand's info
5. Connect a Facebook Page to associate with your Profile
6. Press OK on the last step and your Business Profile is ready.
Steps to switch to Instagram Business from Creator Profiles on Instagram App
1. Open Instagram app on your mobile and head to Settings
2. Choose the option Switch to Business Account
3. Click on Switch to Business on the pop-up and you're ready.
Updating Business Profile on Zoho Social
Once you're done configuring Business Profile on Instagram, head back to Zoho Social Web to update the changes.
Creator Profile
1. Go to Settings, head to Social Channels
2. Click on Switch to Business account under Instagram Profile
3. Proceed to switch to Business and start publishing posts directly from the browser.
If you switched your profile from Creator to Business on the mobile app, please to update that on Zoho Social with the steps above to access direct publishing.
Personal Profile
If you have a Personal Account, follow these steps to authenticate your Instagram Business Profile with a connected Facebook Page:
1) Go to Settings, select Social Channels, and click Set up Business Profile, next to the Instagram icon.
2) If you haven't switched to Instagram Business yet, you will see the following pop-up that instructs you to first switch to a Instagram Business Profile.
3) If you have an Instagram Business Profile, you'll view a pop-up that'll instruct you to authenticate your Business Profile with an associated Facebook Page. Learn why Facebook requires you to do this.
4) Click Authenticate Now.
5) You will be prompted to authenticate your Instagram account by logging into the connected Facebook page.
6) Provide Zoho Social the permission to manage the Instagram account you've connected to Zoho Social by clicking OK.
If you find yourself unable to complete this step, you'll have to make sure you've associated the right Facebook Page to your Instagram Business.7) You can now enjoy direct publishing on Zoho Social!
Head over to learn more about Instagram Publishing.
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