On the Welcome page, click the Build a journey button. The Create journey page will appear.     

   

You can select any of the following options:

Pre-designed templates – These types of journeys have the trigger type already defined. There are eight pre-designed journey templates. You can select one of the templates based on your requirement --- On form submission, Date-field, To definite group, Re-engagement series, Smart series, On list entry, Survey, Event-based. 

Blank – You can define a trigger type, configure the process elements, and the end-of-journey actions the way you want.

Once you select one of the options, you can initiate a series of messages and actions for them. Create an action flow and have them be completely automated. Every journey has three major sections.

Trigger 

Update field trigger - A journey with this trigger initiates whenever there is an update in the field you select.

Form submission trigger - A journey with this trigger initiates whenever there is a sign up via the form you select.

Process

Under this section, you'll define a series of actions to be performed on your leads. You can create an email series, define actions, split the path based on conditions, and much more.

End-of-journey actions

Under this section, you'll define a series of actions that will be performed when the lead completes/exits the process.

Once you are finished, activate the journey. Journeys will show you up-to-date reports, which you can use to analyze how well your strategy is performing with your leads.