Touchpoints are any customer interaction with your business, both online and offline. Social media advertisements, Google AdWords, third-party referrals, or direct visits to your website are online touchpoints. Television and radio advertisements, pamphlets, billboards, tradeshows, and word of mouth are offline touchpoints.

Use the touchpoints feature in Zoho MarketingHub to find out which touchpoints are bringing visitors to your website and helping you generate leads. This information will let you identify the touchpoints that work best for you, and focus on improving those that are not performing well. 

Getting started with touchpoints

To get started, you will have to connect your website with the web assistant in Zoho MarketingHub.

1. From the Navigation toolbar, choose Web assistant and select Websites .
   
2. Click Connect my website in the top-right corner of the page.
   
3. Enter your website domain (e.g., zylker.com).
   
4. Click Proceed to generate code.
   
5. Copy the code snippet.
   
6. Paste the code in your page's HTML code before the </body> tag. You need to paste the code into every page you want to monitor.
   

Once you’ve connected your website, you can view the touchpoints that brought leads to your website.

View your touchpoints

From the Navigation toolbar, choose Lead Gen and select Touchpoints .

Touchpoints are listed under three categories:

• Source : the following sources will be listed here:
  
  • Digital ads
    
    • Google ads
      
    • Facebook ads
      
    • Instagram ads
      
    • Bing ads
      
    • Linkedin ads
      
  • Social media
    
    • Facebook
      
    • Twitter
      
    • Linkedin
      
    • Instagram
      
    • Tumblr
      
    • Pinterest
      
    • SlideShare
      
    • Reddit
      
    • VK
      
  • Other sources
    
    • Organic search
      
    • Review sites
      
    • Email campaigns
      
    • Referrals
      
• URL : your own website pages will be listed here
  
• Referral : any unknown sources will be listed here
  

Select a category to view. You will be shown the number of visits and the number of leads generated through the touchpoints.

Add your own touchpoint under sources

You can add a new touchpoint or group touchpoints under source to view a consolidated report.

1. From the Navigation toolbar, select Lead Gen and choose Touchpoints .
   
2. Click Add source in the top-right corner.
   
3. Enter the following details:
   
   • Name : Give a name to your source.
     
   • Description : Describe your source for future reference.
     
   • Source URL : Enter the source URL or any keywords from the URL.
     
     For example: Source URL contains twitter.com or t.co.
     
4. Click Create .
   

You can also create sources under each category by clicking Add new sources .

View touchpoint reports

1. From the Navigation toolbar, choose Lead Gen and select Touchpoints .
   
2. Select the touchpoint you want to see the reports for.
   

In this section you can view:

• Visits: the number of visits made through the touchpoint.
  
• Leads: the number of leads converted through the touchpoint. (The conversion here is subscription.)
  

View a graphical representation of visits by time and use this data to work out the time when the most visits occur.

View visits by location on a map and use this data to work out where most of your visitors are located.

View the browsers, operating systems, and devices used to visit your website. This helps you optimize your website for your visitors' hardware and software.