There are loads of tips available online by the very people who evaluate optimization: Google. Plus we provide tools like Robots text and Google tools. To access them:
Open the Manage menu and select Settings. Select the desired tools below the SEO section in the menu on the sidebar on the left.You can also add title, description, and keywords to your webpages.
Open the Page Options menu, and select Page SEO. Enter the title, description and keywords in the text boxes provided.
Click Save.