Jane has an online store for antiques. Leads join her mailing list through the signup form embedded in her website. To promote her collection of antique jewelry to her female leads, she defines a workflow with the condition "Title" is "Ms, Mrs" and the action "Send email" and then configures her promotional content. When the workflow is activated, the promotional email will be sent to every new lead who selects one of those titles on her signup form.

Create an instant workflow

1. From the Navigation toolbar, select Leads and choose Workflows
   
2. Click Create workflow present at the top-right corner.
   
3. Hover over Instant workflow and click Create new.
   
4. Provide the following information:
   
   • Name for the workflow for your reference in the future.
     
   • Select a mailing list to associate with the workflow. If necessary, you can create a new mailing list.
     
   • Set up criteria defining the conditions with which your leads should be categorized. You can set up to six criteria and set the criteria pattern as of your choice. You can also define the conditions based on consent status as a criteria.
     
   • Select an action to be performed. You can select any number of actions:
     
     • Remove leads from list: Leads who meet the criteria will be removed from the mailing list.
       
     • Add leads to another list: Leads who meet the criteria will be added to another mailing list that you specify. If necessary, you can create a new mailing list.
       
       You can make the target list a smart list. The workflow will add the leads that meet the specified criteria to the smart list. After the workflow is activated, any lead already present in the smart list that does not meet the criteria will be removed automatically from the list. Also if any lead, that was added to the smart list through the workflow (i.e., those who met the specified criteria), stops meeting the criteria, the lead will be removed from the list. Thus the smart list, at any point of time, will hold only those leads who match the criteria specified in the workflow associated to the list.
       
     • Send email to leads who meet the criteria. Create a new email and configure content. You can choose to send it immediately, or schedule it for later.
       
     • Push data to Zoho CRM the leads that meet the criteria. You can either push all leads to Zoho CRM or update just the existing leads' MarketingHub related information in Zoho CRM. To push leads, you will have to configure mapping with your Zoho CRM account.
       
     • Update fields of the leads who meet the criteria. Select the field to be updated and provide a value for the field. You can choose to update any number of fields. In update field you can do one of the following:
       
       • Text fields: Overwrite the existing text value or append text to the existing value.
         
       • Integer fields: Overwrite the existing integer value or add or subtract an integer from existing value.
         
       • Date and time fields: Overwrite the existing date and time with any value or update to the date and time when the action occurs.
         
     • Add score to leads that meet the criteria. Select a score to be added.
       
     • Associate webhook: Send details of leads who meet the workflow criteria using webhooks. Select the webhook you want to associate. If necessary, you can create a new webhook. 
       
     • Assign tags to leads who meet the criteria. You can assign any number of tags to the leads. If necessary, you can create a new tag.
       
     • Remove tags from leads who meet the criteria. Select the tags to be removed.
       
5. Activate the workflow immediately or Save as draft for use in the future.
   

Once activated, the workflow will be triggered every time conditions are met. You can pause and reactivate the workflow at any time

Changing criteria pattern

The default criteria pattern is ''( ( ( ( ( 1 and 2 ) and 3 ) and 4 ) and 5 ) and 6 )'' if you choose all six criteria. However, you can choose between the operators 'And' or 'Or' between the conditions. If you wish to change the position of the parentheses, click the link Change pattern to edit the pattern.

Use Case

You want to filter leads by creating a view that displays all leads from automobile industry who recently attended a tradeshow and whose location is either San Diego or San Francisco. When you specify this criteria using the Criteria editor, the criteria pattern will be displayed as shown below:

The default pattern is (((1 and 2) and 3) or 4).

However, the required pattern is ((1 and 2) and (3 or 4)). This modification can be made using the Change Pattern option.

Ordering and re-ordering instant workflows in the list view

By default, the Instant workflows will be executed in the order of their creation. However, you can change the order of execution by changing their order in the list view. Execution is always from bottom to top.

To reorder the workflow execution:

1. From the Navigation toolbar, select Leads and choose Workflows
   
2. In workflow list view, drag and drop the workflow to an appropriate position.
   
3. A pop-up will prompt you to confirm the reorder.
   
4. Click OK.
   

Workflow reports

You can view reports for any active workflow. To view reports:

1. From the Navigation toolbar, select Leads and choose Workflows
   
2. Select the workflow for which you want to view reports.
   
3. Navigate to the intended action and click View reports.
   

The report will display a list of leads on whom actions were performed and a list of those that were missed out, along with the reason they were skipped.