Create your attribution report

1. From the Navigation toolbar, select Lead Generation and choose Attribution reports.
   
2. Click Create report.
   
3. Enter the following information:
   
   • Name: Give your report a name.
     
   • Target: Select the target audience to include in the report. You can select a domain or mailing list.
     
   • Time period: Select the time period for the report.
     
   • Weighting criteria: Define how your touchpoints should be weighted.
     

     Touchpoints are listed under three categories:
     

     • Source: the known sources of visits will be listed here
       
     • URL: your own website pages will be listed here
       
     • Referral: any unknown sources will be listed here
       

   Choose one of the three options, then choose a weighting criteria for the option you selected. The weighting criteria are as follows:
   

   • All: Equal weight will be given to all the touchpoints that generated visits before lead conversion (subscription). Choose this option if you want to give equal value to every touchpoint that played a role in the lead’s path.
     
   • First touchpoint: Weight will be given only to the first touchpoint. Choose this option if you want to give value only to the touchpoint that introduced your brand to the lead.
     
   • Last touchpoint: Weight will be given only to the last touchpoint. Choose this option if you want to give value to only the touchpoint that directly resulted in lead conversion.
     
   • First and last touchpoint: Equal weight will be given to the first and the last touchpoints. Choose this option if you want to give value to both the touchpoint responsible for brand introduction and the one that resulted in lead conversion.
     
   • Last interaction: Weight will be given only to the webpage where conversion occurs. Note that this option is only available for touchpoints by URL. Choose this option if you want to know which of your webpages have the highest rate of lead conversion and which have the lowest.
     

   
   

4. Click Generate once you’ve chosen the options.
   

             

Definitions of terms

We’ll now explain what touchpoints mean in each category.

For source

• Touchpoint: Sources such as Facebook advertisements, Google AdWords, etc., which drive visits to your webpages.
  
• First touchpoint: Source that directed the lead’s first visit.
  
• Last touchpoint: Source that directed the lead’s visit when conversion (subscription) occurred.
  

For referrers

• Touchpoint: Every source that brings visitors to your website. This will include both known and unknown sources.
  
• First touchpoint: Referrers that directed the lead’s first visit.
  
• Last touchpoint: Referrers that directed the lead’s visit when conversion (subscription) occurred.
  

For URL

• Touchpoint: Your webpages the leads land on during their visits (the first page of every session).
  
• First touchpoint: Your webpage leads land on during their first visit.
  
• Last touchpoint: Your webpage leads land on at the time of the visit when conversion (subscription) occurred.
  

View attribution report

From the Navigation toolbar, select Lead Gen and choose Attribution report. Select the intended report from the list view.

You will be able to view the total number of visits made through each of the touchpoints and how each touchpoint contributed to lead conversion during the selected time range.