1. From the Navigation toolbar, choose Leads and select List-based Reports.
   
2. Select the desired mailing list from the dropdown present in the top-right corner.
   

Take a look at the different elements that list-based reports present to you.

Lead data

This gives you data on leads from the selected mailing list, based on their response to campaigns sent to that list so far. This information will help you encourage the active leads and focus more on the leads that are less active, with your nurturing campaigns.

1. Click the Lead Data tab in List-based Reports.
   
2. You can select your different mailing lists from the highlighted dropdown in the image above.
   

You can view the reports based on different data from the dropdown.

This lists down the leads who have opened one more campaigns sent to the mailing list.

Never opened

This lists down the leads who haven't opened any of the campaigns sent to the mailing list.

Not opened recently

This lists down the leads who have not opened campaigns sent to the mailing list, in recent times which can range from the last one month to the last 12 months.

Never received a campaign

This lists down the leads in the mailing list who have not received even one campaign.

Devices and operating systems

This shows the various devices used by your leads as a percentage. When you can see what systems your customers are using, you can optimize your messages for them.

Email clients and Web browsers

This lets you see the email clients your leads are using to view your emails, and the web browsers they are using to read your emails and open your links.

Top five campaigns

These reports show the first five campaigns and links that have the best response. This is similar to the one shown in Campaign-based Reports but with regard to a particular mailing list.

In top five campaigns, we present the data in three categories as follows.

Opened Campaigns

This lists the first five campaigns with respect to two entities namely open percentage and open counts, for the selected mailing lists. Present in the graph are information on the following elements.

Delivered - Total number of leads in that received your campaign.

Opens - Total number of times your campaign was opened.

Open percentage - Open rate of the campaign in percentage scale.

Entities:

1. Open Percentage - The graph displays the top five opened campaigns based on their open percentage.
   
2. Open Count - The graph displays those five campaigns that have highest number of opens.
   

Opens by Location

This data allows you to see the top five locations the campaigns were opened from and open count from each country. You can use the data later for segmentation.

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click percentage and click counts. Present in the graph are information on the following elements.

Open - Total number of times your campaign was opened.

Click - Total number of times links attached in the campaign were opened.

Click percentage - Open rate of the links in percentage scale.

Entities:

1. Click Percentage - The graph displays the top five opened campaigns based on click percentage of the URLs attached.
   
2. Click Count - The graph displays those five campaigns that have highest number of URL clicks.
   

Clicked URLs

This shows those five links that received the highest number of visits. It gives data on the following elements.

Clicks - Total number of times the respective link was opened.

Link occurrence count - Total number of times the respective link has occurred in the sent campaigns.

Campaign aggregate and Monthly aggregate

In yearly stats, we show the performance of campaigns sent to the mailing list throughout a year.

1. Click the Top five campaigns subtab.
   
2. Select Sent from the left most dropdown.
   
3. Select either Monthly 
   

Data for a particular year is represented in two ways:

Monthly aggregate

This report shows data on the campaign response based on months for the whole year you have selected.

To view reports for a particular year,

1. Select Sent from the first dropdown and then select Monthly aggregate from the next dropdown.
2. Select year from the dropdown present in the top-right corner of the graph.
   
3. You can see the monthly aggregate of your campaigns in the selected year.

Campaign Aggregate

This report shows campaign-wise data for every month of the selected year.

1. To view reports of a particular year,
   
2. Select year from the dropdown option present in the right corner of the graph.
   
3. If you want to view data for specific months, you have the option to deselect the remaining months as shown in the image.

Comparison

In the Comparison subtab, you can compare your campaigns' performance in two ways:

Yearly

You can see how your campaigns have performed over the years through Yearly Comparison.

1. Click the Add icon to choose for which years you want to make the comparison.
   
2. Click the Compare button to see the results.
   

Quarterly

You can view your campaigns' performance over years by dividing the years into four quarters.

1. Select the start and end year for the comparison.
   
2. Select the month from which you want a quarter to begin.