Privileges associated with sender address

To perform different operations related to your sender address, you need to have the corresponding privileges in the Sender Address module.

Add a sender address

To add a new sender address follow these steps:

1. From the  Navigation toolbar, select  Settings.

2. Click  Manage Senders under Deliverability.

3. Click  Add sender in the top-right corner of the page.

4. Enter the email address and click the  Send verification email button.

5. To verify your email address, log in to your email account and open the verification email sent by Zoho MarketingHub.

6. Click the  Verify your email address button to complete verification.

7. After verification, the email address will be listed under the Sender Address tab.

Alternatively, you can create a new sender email address while creating an email campaign. When selecting a sender address on the create campaign page:

1. Click the down arrow in the Address tab.

2. Click the  Add sender address  link.

3. Enter the email address and click the green tick.

4. A verification email will be sent to your email address.

5. To verify your email address, log in to your email account and open the verification email. 

6. Click the Verify your email address button. Once verified, the address will be added.

If you have not received a verification email, please check all the filters and folders in your email client. If you still don't find the email, please contact  support@zohomarketinghub.com for help.

List of sender addresses

The sender address tab has two different values: Sender Domain and List of sender addresses.

• The Sender Domain value lists all the domains that have been added to your account. Click on each domain to view the list of sender addresses under it.
  

• The Sender Addresses value lists sender addresses from your Zoho MarketingHub's account and from your Zoho CRM account (if synced), for each domain.
  

Zoho MarketingHub recommends verifying your domain for sending email newsletters. If your domain is not verified, you will see a message that tells you to verify your domain to send emails.

Sender addresses we restrict

Sending emails through suspicious addresses can negatively impact both our domain reputation and your deliverability rates. Here are the addresses that users typically find suspicious:

Public domains

A public domain email address is one provided by free email service providers such as Gmail, Yahoo!, AOL, Outlook, etc. Because spammers often use public domains like patricia@gmail.com for their sender addresses, the reputation for these domains tends to be low. Additionally, using a free domain sender address increases the chance that your emails will be classified as spam or junk. We recommend you to use your business domain to send marketing emails. To learn more about using public domains for marketing emails, click here.

Restricted public domains

Among the public domains, Yahoo! and AOL have strictly applied DMARC policies that prevent their emails from being sent from any server that doesn't belong to them.

Noreply addresses

Noreply addresses indicate that the sender is not interested in receiving any responses from the lead. Mailbox providers have extra checks for emails from noreply addresses and the emails are more likely to land in spam folder.

Disposable email addresses

Disposable or temporary email addresses are only active for a short amount of time and are generally used to spam inboxes. Therefore, we don't allow the use of disposable addresses in Zoho MarketingHub.

Role and group addresses

Role addresses (like admin@ and marketer@) and group addresses (like team@ and support@) are not meant for sending marketing and promotional emails. Leads won't be able to easily recognize them, and because mailbox providers will likely mark these as spam, there's a high chance that emails sent from role and group addresses may land in spam.

Free domains (.tk, .ml)

Users aren't familiar with domains like .tk and .ml, and using them will result in poor email deliverability. We recommend that you add your business domains to send marketing emails.

Use your business domain sender addresses

We recommend you to use sender addresses from your business domain to reduce the risk of your email being flagged as spam. A domain owner can authenticate the domain to validate their identity as an authentic email sender and declare that their emails are from a valid source. This improves inbox placement rate.

To use your own domain-specific domain sender address:

1. Purchase a domain from any web-hosting site.

2. Add the sender address with the verified domain to your Zoho MarketingHub account.

3. Verify your address.

4. Send email newsletters to your leads from this address.

Benefits of using domain-specific sender addresses

• Email Deliverability : A verified domain increases the likelihood that your emails will reach the recipients' inboxes rather than their spam folders.
  

• Trust : A recognizable sender address increases the trust a recipient will have over you and your business.
  

• Brand Recognition : A verified domain-specific sender address helps users recognize your business in the marketing world.
  

Next steps