Managing social merge tags

Managing social merge tags

You can include merge tags for sharing the email campaign on Facebook, Twitter and LinkedIn to get a better reach in social media. This will let your leads share your email campaign on social media. 

How is social merge tag helpful?

You can use these tags to ensure that irrespective of the type of campaign you might be sending, you have a channel to bring them into social media. This means, you don't have to create social campaigns to bring out something onto social media instead you can bring any type of campaign in social media.

You might know that you need to have atleast 2000 followers in your page for you to post social campaigns. If you're a growing organization and yet to get 2000 followers, you can use these social merge tags to establish your presence in the social media. Your leads can like or share your normal email campaigns if you use these merge tags. This will give you the required publicity in social media until your page gain 2000 followers.

List of social tags

Let’s have a look at different types of social share Tags.

You can view all the types of social links available under social merge tags by following these steps,

1. From the Navigation toolbar, go to Settings and select  Merge tags. 

2. Click Social share tags tab in the list of tabs available under merge tags.

3. You can view the following list.


Using Social Merge Tags

1. In Content section of campaign creation, select one of our content options such as designed templates, or HTML editor or any other option. 

2. Choose the text component, mouse over to Merge Tags section, select Social merge tags.

3. Click on the tag you want.


4. Click Save and proceed after making all the changes in your content.

If you've chosen HTML or text editor, you have to copy and paste the tag in the editor.

These tags are represented as links that would take user to social media. These are social sharing links which allow your lead to share the campaign on social sites such as Facebook, Twitter and LinkedIn. 

  • To share on Facebook - $[SS:FBLIKELINK]$
  • To share on Twitter -$[SS:TWTWEETLINK]$
  • To share on LinkedIn - $[SS:LNSHARELINK]$
  • To share on Pinterest  -$[SS:PIN_LINK]$
  • To share on Google Plus - $[SS:GP_SHARE_LINK]$

Use href tag to add link based tags. 
For e.g. <a href=”$[SS:FBLIKELINK]$”>Like</a>

 Icon-Based Tags

These tags are represented as icons that would take user to social media. These are social sharing icons which allow your lead to share the campaign on social sites such as Facebook, Twitter and LinkedIn.  In an icon based tag, “Like” is the title tag and “Like this” is the Alt text for the icon.  

  • To share on Facebook - $[SS:FBLIKEICON|Like|Like this]$
  • To share on Twitter - $[SS:TWTWEETICON|Tweet|Tweet this]$
  • To share on LinkedIn - $[SS:LNSHAREICON|Share|Share this]$
  • To share on Pinterest . - $[SS:PIN_ICON|Pin|Pin this]$
  • To share on Google Plus - $[SS:GP_SHARE_ICON|Plus|Plus this]$

Icon merge tags are not supported in text format.

    • Related Articles

    • Managing predefined merge tags

      Merge tags are used to pull data directly from predefined fields to your email campaigns. You can personalize your messages with your recipient's name, address, and other details using merge tags. You can also personalize the subject and the ...

    • Managing custom lead merge tags

      Lead custom tags are those, that you can define according to your needs from a list of lead fields and the custom field data. This gives you the liberty to use more number of fields than the available predefined fields. You can choose from the ...

    • Social Merge Tags

      You can customize your email campaign by including Merge tags for sharing the email campaign on Facebook, Twitter and LinkedIn. This will make your contacts share your email campaign on social media. Let’s have a look at the different types of Social ...

    • Managing RSS merge tags

      RSS Merge Tags are used to fetch the blog content from a website that has an RSS Feed. Now, you can send email without having to create the content. Simply create an RSS Campaign and add these merge tags. They will fetch the content from your RSS ...

    • Managing video merge tags

      At Marketing Hub, you can link your favorite videos from YouTube and Vimeo.com in the form of thumbnail images in your email campaigns. This linking is enhanced by media based merge tags which provide a simple way to add videos in your email ...