Managing video merge tags

Managing video merge tags

At Marketing Hub, you can link your favorite videos from YouTube and Vimeo.com in the form of thumbnail images in your email campaigns. This linking is enhanced by media based merge tags which provide a simple way to add videos in your email campaign.

A video based email campaign is a two-step process of creating video media tags and then the usual procedure to create an email campaign and adding the merge tag in the content. Let us take a walk through on how to create a video based email campaign.

How can I add a video media tag in Marketing Hub?

To add YouTube or Vimeo video in your email campaign, you need to create Media Tags for the video which is then followed by email campaign creation.

To create video tags,

1. From the Navigation toolbar, go to Settings.  

2. Select  Merge Tags under Customization.

3. In Merge Tags page, click Create and select Video tag.

    

4. This will prompt you to a page to add the video related details.

  • Name: Give a name to your video

  • Choose the source of Video

  • Video Link: Enter the video URL

5. Click the Proceed button to confirm.

  

6. This is followed by a thumbnail image of video preview, click Save.


Your Video Tag is created to be added in your email campaign.

Using Video Tags

1. In Content section of campaign creation, select one of our content options such as designed templates, or HTML editor or any other option. 

2. Choose the text component, mouse over to Merge Tags section, select Video custom Tags.

3. Click on the tag you want.


4. Click Save and proceed.

If you've chosen HTML or text editor, you have to copy and paste the tag in the editor.

Use case

Is there a size limit for videos added via a video merge tag?

You upload the video link when you create a video merge tag, but it will still be hosted from the external service. So, the size of the video does not make any difference to Marketing Hub and there is no limitation.


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