Marketing Automation - An Overview

Marketing Automation - An Overview

As part of the marketing automation, Zoho CRM provides Campaign management, Email marketing, and Web Forms (to generate leads, contacts, and cases) which are useful for integrating your organization's sales and marketing activities.

With the Zoho CRM campaign management features, you can effectively plan marketing expenditures and improve the quality of lead generation process. In addition, campaign management integrated with leads and opportunities modules helps your organization in measuring the campaign performance and effectiveness.

Campaigns
Plan, execute and monitor the performance of your marketing activities. Learn More

Web Forms
Build web forms to capture leads, contacts and cases online. Learn More

Zoho CRM for Google Ads
Close the loop between online ad dollars and offline conversions. Learn More

Mass Email
Send mass emails to your leads and contacts use autoresponders to follow up with customers.
Send Mass Emails  | Autoresponders 

Email Marketing with Zoho Campaigns
Export leads and contacts from CRM to Campaigns and easily plan & execute email campaigns. Learn More

Document Library
Manage all your business related documents in a single place within Zoho CRM for easy access and save storage space

    • Related Articles

    • Marketing Automation - An Overview

      As part of the marketing automation, Zoho CRM provides Campaign management, Email marketing, and Web Forms (to generate leads, contacts, and cases) which are useful for integrating your organization's sales and marketing activities. With the Zoho CRM ...

    • Automation- Overview

      Automation enables organizations to stay in constant contact with potential hires all through the recruitment process. For example, a recruiter may be required to assign an interview to various Candidates based on certain criteria. Also, you may need ...

    • Automation

      With field services increasingly gaining traction worldwide, they are continuously evolving into a more systematic and standardized process. Automation plays a pivotal role in this transformation. Studied automation can make all the difference ...

    • Creating a marketing plan

      This guide will help you perform the following actions : Create a marketing plan Configure marketing channels Set targets against the objectives Creating a marketing plan From the Navigation Toolbar, click Planner and choose Marketing Planner. ...

    • Overview

      Many organizations use different software systems to manage emails, calls, customer relationship management, etc. for their sales, marketing, and support teams. Since customer information is in silos, it's difficult to understand customer behavior, ...