Post Purchase Follow-up

Post Purchase Follow-up

Post-purchase period is an important point in a customer's journey. Sending purchase follow-up emails helps you generate stronger customer loyalty, more repeat purchases, and above all it helps your customers to stay connected to your brand. Follow-up emails can also be used for similar product recommendations. That "You may also like" email is a nice gesture that will make your customers feel valued and connected to your brand. 

This guide discusses about the steps involved in creating an automated purchase follow-up email in Zoho Campaigns.
  1. From the navigation toolbar, select Ecommerce.
  2. Select your integrated store for which you want to create the email series.
  3. Go to the Automated emails subtab.
  4. In the Purchase follow-up section, click Create Now.

  5. Click Use Template in one of the two pre-designed workflow templates.

  6. Click Configure in the trigger.

  7. Select the store for which you want to configure the trigger.

  8. Click Done.
  9. Choose a process based on your requirements from the left section, drag and drop it in to the canvas below the trigger or another process.
  10. Configure the processes that you've in the workflow.

  11. Once you've set up the workflow, click Activate at the top-right corner to enable the workflow.