Post Purchase Follow-up
Post-purchase period is an important point in a customer's journey. Sending purchase follow-up emails helps you generate stronger customer loyalty, more repeat purchases, and above all it helps your customers to stay connected to your brand. Follow-up emails can also be used for similar product recommendations. That "You may also like" email is a nice gesture that will make your customers feel valued and connected to your brand.
This guide discusses about the steps involved in creating an automated purchase follow-up email in Zoho Campaigns.
- From the navigation toolbar, select Ecommerce.
- Select your integrated store for which you want to create the email series.
- Go to the Automated emails subtab.
- In the Purchase follow-up section, click Create Now.
- Click Use Template in one of the two pre-designed workflow templates.
- Click Configure in the trigger.
- Select the store for which you want to configure the trigger.
- Click Done.
- Choose a process based on your requirements from the left section, drag and drop it in to the canvas below the trigger or another process.
- Configure the processes that you've in the workflow.
- Once you've set up the workflow, click Activate at the top-right corner to enable the workflow.
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