Responding from Live Stream

Finding out how your audience is responding to your posts is great. It's even better when you can view which specific post they liked, shared, or commented on—all in real-time.

Live Stream can help you with that. You can follow a stream of social activities to learn how your audience is interacting with your brand, right from your Zoho Social home page.

When you log in to Zoho Social, check out the column to the right of your dashboard. Live Stream will show up once you have connected Zoho Social with all your Brand's social channels. If the column is empty, you still need to connect your social channels. You can view Live Stream from the Home screen of your Zoho Social Dashboard. 

Your Live Stream will show you various types of social activities, such as Likes, Mentions, Follows, Replies and Wall Posts. When you click on a social activity, you will see available internal actions such as Follow (Twitter), +Add to CRM, and Discuss.

Each social channel has its own category of actions:

• Facebook Page: Visitor Posts, Mentions, Comments, Messages, and Likes.
  
• Twitter: Mentions, Messages, Retweets, and Replies.
  
• Instagram: Comments

These actions help your team to engage with, manage, and grow your relationship with your customers.

For every social activity in the Live Stream, you can also see whether it's the first time the Connection has engaged with your Brand, and how many previous engagements they've had.

Click Know More to view their details in the Connections tab. 

Here, you will be able to view more details, such as their recent interactions with your Brand, and their recent posts on the channels you have associated with them. To directly engage with a post, hit Reply, Like, Tweet, Retweet, or Direct Message.

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