Response actions for email campaign

Response actions for email campaign

Response actions lets you configure follow-up actions based on recipient's response to your email campaign. All email campaigns delivered to your contacts will yield multiple responses. Your contacts' responses will either be campaign opens or links in the campaign being clicked. For every contact who has responded, you can choose to add them to a list, remove them from a list, assign tags, add them to workflows and so on. Read on to learn how to configure response actions for your campaigns' recipients.

To configure response actions for your email campaign :
  1. Select the campaign for which you want to configure the follow-up actions based on the response.
  2. In the campaign review page, scroll down and click Show advanced options.
    Advanced options
  3. Scroll down again and navigate to the Response Actions section.
    Response actions
  4. Click Configure.
  5. Select the response for which you want to configure a follow-up action.
    Select responses
  6. Select the action to be performed for that response.
    Select actions
  7. Click Add icon to add another follow-up action for a single response. 
    Add another action
  8. Click Handle another response to configure the follow-up action for a different response.
    Handle another response
Note : You can add the follow-up actions for contacts who open or make any kind of click on your email campaign.

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