Setting up purchase abandonment tracking

1. From the Navigation toolbar, choose Web assistant and select Web apps.
   
2. Select your application. (If you've not connected your application yet, connect it via web assistant)
   
3. Select the Purchase abandonment tab.
   
4. Click Create.
   
5. Fill in the following information:
   
   • Name -Give a name for the setup for future reference.
     
   • Abandonment criteria - Provide the following details:
     
     • Purchase page - Select the first page of the buying process.
       
     • Thank you page - Select the page you show your buyers once they've made the purchase.
       
     • Maximum time to complete purchase - Define a time within which the purchase should be completed. If the buyer does not reach the Thank You page within this time, the purchase will be considered abandoned.
       
     • Field-based criteria - If needed, you can apply additional filters based on user information.
       
   • Actions to be performed - Anyone who did not reach your Thank you page within your set time period are marked for abandonment. You can also choose to perform other actions for them.
     
6. Click Activate now to activate the set up. You can also save the entire set up in draft and activate it later.
   

• Add users to a list: Users marked for abandonment will be added to a mailing list that you've specified. If necessary, you can create a new mailing list.
  
• Send email to users marked for abandonment. Create an email and configure content. You can choose to send it immediately, or schedule it for later.
  
• Update the fields of users marked for abandonment. Select the field to update and provide a value for that field. You can do one of the following:
  
  • Text fields: Overwrite the existing text value or append text to the existing value.
    
  • Integer fields: Overwrite the existing integer value or add/subtract an integer from the existing value.
    
  • Date and time fields: Overwrite the existing date and time or update the date and time when the action occurs.
    
• Assign tags to users who have achieved the goal. You can assign any number of tags to your leads. If necessary, you can create a new tag.
  

Report

You can view the reports for purchase abandonment under Reports section.

You can view the following information:

• Total abandonments - Number of users who did not complete the purchase.
  
• Emails sent - Total number of emails sent to the users who did not complete the purchase.
  
• Recovered - Number of users who completed the purchase as a result of your actions.
  

This graph will show you the number of abandonments and recoveries over time.

You can view the number of abandonments and recoveries occurred from various locations on a geo-map.