Note:

1. To create and send SMS messages to your recipients, you need to have an account with any SMS gateway allowed in Zoho Campaigns. 
   
2. Before integrating with your SMS gateways with Zoho Campaigns, you first have to sign up with at least one of these gateways, purchase SMS credits and start sending SMS campaigns. 
   

Prerequisite

1. Twilio,
   
2. Clickatell,
   
3. MessageMedia,
   
4. MessageBIrd,
   
5. SMS-Magic,
   
6. BulkSMS,
   
7. MSG91,
   
8. Nexmo
   
9. BurstSMS and
   
10. MiSMS
    

Integration with SMS gateways

To integrate Twilio with Zoho Campaigns :

1. From the Navigation toolbar of Zoho Campaigns, select Settings and choose Apps under Integrations.
   
2. Mouse over Twilio and click Connect.
   
3. Fill in the following information: 
   
   • Twilio AuthToken
     
   • Twilio SID
     
   • Twilio phone number will be fetched when you enter the above credentials and click the fetch link. 
     
4. Click Integrate.
   
   

To integrate Clickatell with Zoho Campaigns :

1. From the Navigation toolbar of Zoho Campaigns, select Settings and choose Apps under Integrations.
   
2. Mouse over Clickatell and click Connect.
   
3. Fill in the following information: 
   
   • Clickatell API Key
     
4. Click Integrate.
   
   

To Integrate MessageMedia with Zoho Campaigns :

1. From the Navigation toolbar of Zoho Campaigns, select Settings and choose Apps under Integrations.
   
2. Mouse over MessageMedia and click Connect.
   
3. Fill in the following information: 
   
   • API Key
     
   • API Secret Code
     
4. Click Integrate.
   
   

To Integrate MessageBird with Zoho Campaigns :

1. From the Navigation toolbar of Zoho Campaigns, select Settings and choose Apps under Integrations.
   
2. Mouse over MessageBird and click Connect.
   
3. Fill in the following information: 
   
   • MessageBIrd Access Key
     
   • Originator
     
4. Click Integrate.
   
   

To learn more about MessageBird, click here.

To Integrate SMS-Magic with Zoho Campaigns :

1. From the Navigation toolbar of Zoho Campaigns, select Settings and choose Apps under Integrations.
   
2. Mouse over SMS-Magic and click Connect.
   
3. Fill in the following information: 
   
   • SMS-Magic API Key which is available in your dashboard,
     
   • Sender ID
     
4. Click Integrate.
   
   

To learn more about SMS-Magic, click here.

To Integrate BulkSMS with Zoho Campaigns :

1. From the Navigation toolbar of Zoho Campaigns, select Settings and choose Apps under Integrations.
   
2. Mouse over BulkSMS and click Connect.
   
3. Fill in the following information: 
   
   • Username
     
   • Password
     
4. Click Integrate.
   
   

To learn more about BulkSMS, click here.

To Integrate MSG91 with Zoho Campaigns :

1. From the Navigation toolbar of Zoho Campaigns, select Settings and choose Apps under Integrations.
   
2. Mouse over MSG91 and click Connect.
   
3. Fill in the following information: 
   
   • MSG91 API Authkey
     
   • Sender ID
4. Click Integrate.
   
   

To learn more about MSG91, click here.

To Integrate Nexmo with Zoho Campaigns :

1. From the Navigation toolbar of Zoho Campaigns, select Settings and choose Apps under Integrations.
   
2. Mouse over Nexmo and click Connect.
   
3. Fill in the following information: 
   
   • Nexmo API key
     
   • Nexmo Secret
     
4. Click Integrate.
   
   

To learn more about Nexmo, click here.

To Integrate BurstSMS with Zoho Campaigns :

1. From the Navigation toolbar of Zoho Campaigns, select Settings and choose Apps under Integrations.
   
2. Mouse over BurstSMS and click Connect.
   
3. Fill in the following information: 
   
   • BurstSMS API key available in the Settings page,
     
   • BurstSMS Secret
     
   • BurstSMS Alphanumeric caller ID 
     
4. Click Integrate.
   
   

To learn more about BurstSMS, click here.

To Integrate MiSMS with Zoho Campaigns :

1. From the Navigation toolbar of Zoho Campaigns, select Settings and choose Apps under Integrations.
   
2. Mouse over MiSMS and click Connect.
   
3. Fill in the following information: 
   
1. Username
   
2. Password
   
3. SMS Brandname refers to contact email
   
4. Click Integrate.
   
   

To learn more about MiSMS, click here.

Create an SMS campaign 

1. Adding a SMS Gateway
   
2. Creating content for the campaign
   
3. Choosing recipients for the campaigns
   
4. Select contact fields for all recipients.
   

1. From the Navigation toolbar, choose Campaigns and select SMS Campaigns.
   
   
2. Click Create SMS Campaign in the top-right.
   
3. Enter a name for your campaign by clicking the Edit icon on the top-left.
   
   
4.  
   Add new SMS gateways to enable sending SMS campaigns. 
   
   • Click Add New to add SMS gateways.
     
   • Select the messaging gateway you want to use.
     
   • Click Add New to use more SMS gateways if needed. 
     
   • Click Proceed.
     
     
5. Create content for your SMS campaign.
   
   • Click Configure Content.
     
   • Add content for your SMS within the 500 characters limit allowed.
     
   • Use merge tags to personalize your message. Press Control+M to add the specific merge tags.
     
   • Select if you want to send this message in multiple parts.
     
   • Click Save.
     
     
6. Choose the recipients for your SMS campaign.
   
   • Click Add Recipients.
     
   • Select the mailing lists you want this campaign to be sent to.
     
   • You can add new recipients to a mailing list if you want or even create a segment in a list to be used for your SMS campaign.
     
   • Click Save.
     
     
7. You can exclude contacts from the chosen recipients so they don't receive your SMS campaigns.
   
8. Click the Exclude Contacts link.
   
   • Choose to exclude contacts based on mailing lists and / or campaigns they have received.
     
   • Select the campaigns and / or mailing list.
     
   • Click Save.
     
     
9. Select contact fields for your recipients.
   
   • Click Configure Fields.
     
   • Select the country field for your recipient.
     
   • Select a recipient's phone and / or mobile numbers to send the SMS campaign.
     
   • Click Save.
     
     
10. Your SMS campaign will be created and ready to be sent.
    

Note:

1. Zoho Campaigns allows only a limit of 500 characters for every message to allow emojis to be included in the content.
   
2. MiSMS is an exclusive SMS gateway for Vietnam and does not support emojis.
   
3. Message91 is an exclusive SMS gateway for India.

Send content for review 

Once you're done creating an SMS campaign, send your campaign content for review. Click Send for Review to let the moderation team complete their review process. Your SMS will be reviewed based on the words or links used in the content. Click Refresh to view the status of your review process.

Send your SMS campaign

Once your campaign is reviewed, you can either choose to send out the campaign immediately or schedule it for later.

Reports

1. From the Navigation toolbar, select Reports and choose SMS Campaign-based Reports.
   
2. Select the SMS message for which you want to see the reports for.
   
3. You can view the following types of reports for the SMS campaign you have sent :
   
   • Sent SMS
     
   • Campaign Activity
     
   • Campaign Performance
     
   • Compare Campaign
     

Sent SMS

1. Report Summary
   
2. Recipient Activities
   
3. Failed Cases
   
4. Ignored Cases
   
5. List-based Summary
   

1. SMS messages sent : number of recipients the SMS message has been sent to.
   
2. SMS messages ignored : number of recipients who were ignored.
   
3. Delivered : number of recipients the SMS message has been delivered to.
   
4. Undelivered : number of recipients the SMS message has not been delivered to.
   

1. Gateway configuration failure : An error that occurs due to a failure in fetching data. This could be due to an error inputted by the users.
   
2. Gateway internal failure : This failure indicates issues in your third-party SMS accounts.
   
3. Content errors : This might be due to some content-specific restrictions applied by your third-party services.
   
4. Network errors : This error might occur if there is some issue with the network carrier you use.
   
5. Handset errors : This error occurs when your contacts have activated the 'Do Not Disturb' feature in their handset or they may be out of network coverage.
   
6. Others : Errors that don't belong to any of the above categories.
   

Note:

Click on the below links to interpret the error codes of your SMS gateway service,

1. Twilio, 
   
2. Clickatell,
   
3. MessageMedia, 
   
4. MessageBIrd,
   
5. SMS-Magic,
   
6. BulkSMS,
   
7. MSG91,
   
8. Nexmo
   
9. BurstSMS and
   
10. MiSMS

1. Content size exceeded the maximum limit : Zoho Campaigns restricts only a 500 character limit for every SMS message to allow emojis to be included in the content.
   
2. Duplicate phone number : If duplicate entries for the phone number fields are found.
   
3. Invalid phone number : If invalid entries for the phone number fields are found.
   
4. Empty phone number field : If no phone number is provided.
   
   

Campaign Activity

Campaign Performance

Compare Campaigns

Clone an SMS Campaign

1. From the Navigation toolbar, choose Campaigns and select SMS Campaigns.
   
2. Hover over the SMS campaign you want and click the Clone icon on the right-corner or select the campaign you want and click the Clone icon on the top-right.
   
3. A cloned version of the campaign will open up. Click the Edit icon on the top-left next to the name of the previous campaign and edit the name of the campaign.
   

Delete an SMS Campaign

1. From the Navigation toolbar, choose Campaigns and select SMS Campaigns.
   
2. Hover over the SMS campaign you want and click the More icon on the right-corner or select the campaign you want and click the delete icon on the top-right.