Every newsletter that you send using Zoho MarketingHub must  contain an 'Imprint' section. The imprint section preview appears as shown below,

In this help guide, we'll discuss in detail about what imprint information is, why you need to add it and how to add and edit imprint information in Zoho MarketingHub.

Prerequisite 

You must be a Standard Admin role to edit the  information on this page.

What is imprint information?

An Imprint is a type of notice that indicates the authenticity of the sender while also conveying basic legal information about the senders to the recipients. 

The Imprint should include the following:

1. Name of an authorized representative
   

2. Email address of the representative
   

3. Phone number
   

4. Postal address
   

5. Tax Identification Number
   

Why do I need to add imprint details? 

Organizations and users who wish to send marketing and promotional newsletters to recipients are required to make this basic information available. The Imprint information must be provided in every email that is sent.

1. Section 5 of the German Telemedia Act, states that it is mandatory that the Imprint information is easily identifiable, directly accessible, and always available in every marketing and promotional newsletter. 
   

2. Including an Imprint becomes a mandatory step when you wish to send emails to the residents of Europe.
   

If you comply with laws other than the German Telemedia Act, it is not mandatory to provide all the imprint details. However, the name and email address of an authorized representative is a mandatory information that has to be provided. It is the user's choice to provide other details.

Irrespective of the laws you comply with, providing the imprint information will increase the transparency in communication between senders and recipients. 

How to add Imprint details

To add imprint information, follow the steps below:

1. From the Navigation toolbar, click Settings.
   

2. Choose Imprint details under Deliverability.
   

• Comma - Field values will be separated by commas.
  

• Pipe - Field values will be separated by "|" symbol.
  

• New Line - Each field will appear in separate lines.
  

You can see the preview of the above options under the preview section.

4. Fill out the following fields:

• Authorized representative – Enter the name of an authorized  representative of your company.
  

• Email address – Enter the email address of the representative.
  

• Phone number – Enter the representative's phone number.
  

• Address – Enter your company's address for correspondence.
  

• VATIN – Enter your company's tax identification number.
  

5. Click Update to add the information.

How to edit Imprint details?

To add imprint information, follow the steps below,

1. From the Navigation toolbar, click Settings.
   

2. Choose Imprint details under Deliverability.
   

• The tax identification number may not be the same for all countries. Enter the valid identification number used in your country.
  

• You can enable or disable certain details in Imprint information on fields that aren't mandatory. Click on the toggle switch to display or hide a detail.