Webinar-based campaigns

Webinar-based campaigns

Zoho MarketingHub integrates with Zoho Meeting to send webinar-based email campaigns. You can promote the webinars that are created in your Zoho Meeting account.

Before creating email campaigns for your webinars, make sure that you meet the following requirements:

  • Integrate your Zoho Meeting account with Zoho MarketingHub. Learn how
  • Activate sync between Meeting and MarketingHub. Learn how

Why webinar-based Campaigns?

Import registrants and attendees of your webinars into your mailing lists in Zoho MarketingHub. By sending webinar based campaigns, keep your registrants updated about the webinars they have registered to, and send the details of your upcoming webinars to the attendees who have already attended your webinars and have shown interest.

Create webinar-based campaign

To create a Webinar-based Campaign:

  1. From the Navigation toolbar, choose Engagement and select Email Campaigns.
  2. Click Create Campaign in the top-right corner of the screen and select Advanced campaigns from the drop-down.
  3. Hover over the Zoho Meeting category and click Create New.


  4. From the dropdown, select the type of campaign you would like to create.

Basic Info

In the Basic Details page, enter the campaign details as given below:

Field

Description

Campaign Name

To identify the email in the future.

Campaign Subject

A suitable subject line that relates to your Campaign.

Sender Name

You can either mention your name or your organization's name.

Sender email address

You've to specify your business email address. (By default, it'll reflect the email address related to your Zoho MarketingHub account).

Reply to Address

The purpose of this email is to receive any reply from subscribers. This can be same as the sender's email address.


Content

In this step, configure the content of your email by choosing your email type and content options.

  1. Select one of our content options such as designed templates, or HTML editor or any other option.
  2. Add the campaign content, and select the Webinar Merge tags associated to the webinar campaigns to add them in the template.
  3. Click Save & Close to proceed.



Webinar Merge Tags

$[ZW:WEBINARNAME]$ - Displays the webinar name

$[ZW:WEBINARPRESENTER]$ - Displays the presenter name

$[ZW:WEBINARSTARTTIME]$ - Tells about the start time of the webinar

$[ZW:WEBINARDESCRIPTION]$ - Tells about the webinar description

$[ZW:WEBINARURL]$ - Displays the webinar URL

Note

  • You can find the Webinar merge tag at the top of the editor. You'll be able to add a merge tag only when you select a component in your content.

Audience

In Recipients page, select the mailings list(s) in which you have imported your registrants and attendees. If you haven't created a list yet, you will be asked to create one now.


Send Campaign

The webinar-based campaign will be sent for review. Once the review is complete, you will be able to send the campaign.

 

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