What can cause missed open and click metrics?

What can cause missed open and click metrics?

There are a few different ways in which open and click rate metrics can be missed:

  • Plain text emails - These don't allow the pixel image to be sent, making it impossible to track open rates.
  • Email image display settings - The majority of email programs, including Gmail and Outlook, will not display images in an email by default. 
  • Ineffective send times - Your emails must be sent when your recipients are most likely to open them, otherwise they'll just end up deleted without being read.

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