You can collaborate on different things from across Zoho Social - Posts, Connections, Mentions or Reports - and bring your whole team onboard the discussion. Say, you've spotted something interesting on your livestream, like a fun Tweet about your brand. You can turn this into a discussion, not only to alert your team members but also to brain-storm for an effective response.
You can similarly turn anything from a failed post to a monthly report into a discussion, using the 'Discuss' button on each of these tools. To access all these Discussions, click on the Collaborate tab on your home screen.