What does ‘unique open’ mean?

What does ‘unique open’ mean?

When a recipient opens your campaign for the first time, it adds to your ‘unique opened’ count. Repeat opens are not added to the 'unique opened' score.

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    • What does ‘Unique open’ mean?

      If a recipient opened a campaign for the first time, it will be counted as a ‘unique open’. Repeated opens are not counted as unique opens.

    • What does ‘Unique opened’ mean?

      When a recipient opens your campaign for the first time, it adds to your ‘unique opened’ count. Repeat opens are not added to the 'unique opened' score.

    • What is the difference between unique opens and total opens?

      Unique Opens - Number of recipients who opened your email campaign. Total Opens - Number of times the recipients opened your email campaign. For example: Number of times Rob opened the email - 4 Number of times Doug opened the email - 3 Number of ...

    • What is an open rate?

      Your email open rate is the metric of emails opened compared to how many were delivered. The more emails your recipients open, the higher your open rate.  

    • What is an open rate?

      Your email open rate is the metric of emails opened compared to how many were delivered. The more emails your recipients open, the higher your open rate.