What does ‘unopened’ mean?

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• What does ‘unopened’ mean?

  These are emails that have been received but remain unopened.

• Do I have to manually select unopened contacts from a campaign if I want to follow up with them?

  To target unresponsive contacts, you can use the Send Follow-up button on the Reports page. This way, you can target unopened contacts using chain campaigns or child campaigns. 

• I want to send a chain campaign to all unopened contacts of an A/B Campaign. How do I create one?

  It is not possible to create chain campaigns for an A/B Campaign. However, you can export the unopened contacts, import them to a new mailing list, and send the campaign to the unopened contacts. To export unopened contacts: From the navigation ...

• I want to send a chain campaign to all unopened subscribers of an A/B Campaign. How do I create one?

  It is not possible to create chain campaigns for an A/B Campaign. However, you can export the unopened subscribers, import them to a new mailing list, and send the campaign to the unopened recipients. To export unopened subscribers: From the ...

• What does ‘Unique opened’ mean?

  When a recipient opens your campaign for the first time, it adds to your ‘unique opened’ count. Repeat opens are not added to the 'unique opened' score.