What is a click-to-open rate?

Click to open rate (CTOR) is the number of clicks compared to the number of email opens your campaign has received.

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• What is a click-to-open rate?

  Click to open rate (CTOR) is the number of clicks compared to the number of email opens your campaign has received.

• What is an open rate?

  Your email open rate is the metric of emails opened compared to how many were delivered. The more emails your recipients open, the higher your open rate.  

• What is an open rate?

  Your email open rate is the metric of emails opened compared to how many were delivered. The more emails your recipients open, the higher your open rate.

• What can cause missed open and click metrics?

  There are a few different ways in which open and click rate metrics can be missed: Plain text emails - These don't allow the pixel image to be sent, making it impossible to track open rates. Email image display settings - The majority of email ...

• What can cause missed open and click metrics?

  There are a few different ways in which open and click rate metrics can be missed: Plain text emails - These don't allow the pixel image to be sent, making it impossible to track open rates. Email image display settings - The majority of email ...