What is an open rate?

Your email open rate is the metric of emails opened compared to how many were delivered. The more emails your recipients open, the higher your open rate.

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• What is an open rate?

  Your email open rate is the metric of emails opened compared to how many were delivered. The more emails your recipients open, the higher your open rate.  

• What is a click-to-open rate?

  Click to open rate (CTOR) is the number of clicks compared to the number of email opens your campaign has received.

• What is a click-to-open rate?

  Click to open rate (CTOR) is the number of clicks compared to the number of email opens your campaign has received.

• What is a conversion rate?

  The conversion rate is used to measure the number of contacts or potential leads that have been able to convert, i.e., complete a desired action. Obviously, 'unsubscribe' and 'mark as spam' don't count as desired activities but they do count toward ...

• What is a conversion rate?

  The conversion rate is used to measure the number of leads or potential leads that have been able to convert, i.e., complete a desired action. Obviously, 'unsubscribe' and 'mark as spam' don't count as desired activities but they do count toward your ...