What is CRM? Why should I use CRM software for my business?

What is CRM? Why should I use CRM software for my business?

CRM stands for Customer Relationship Management.



As we all know, in the business world, time equals money. Your time is better off when invested in taking care of your core business rather than operational tasks such as noting down reminders and jotting accounts.



Likewise, in Customer Relationship Management, the sales process also involves several such operational tasks. For example,

  • Assigning leads to sales reps
  • Following up with contacts by phone or email
  • Keeping a track of new business deals
  • Generating sales reports
  • Tracking customer complaints and so on
A CRM application helps you save a lot of time by enabling you to automate these tasks. It functions by integrating people, process and technology – the “people” being your customers and sales representatives, the “process” being sales. If yours is especially a medium/large enterprise, you should definitely use a CRM application. When you do, you will find that,

  • the time you spend on your sales process is reduced dramatically
  • you have more time to focus on your core business and understand your customers
  • you have a much more efficient and organized sales process in place
  • and hence a much better shot at productivity


Related Links

Getting started with Zoho CRM
Why should I use Zoho CRM?

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