What is CRM? Why should I use CRM software for my business?

What is CRM? Why should I use CRM software for my business?

CRM stands for Customer Relationship Management.



As we all know, in the business world, time equals money. Your time is better off when invested in taking care of your core business rather than operational tasks such as noting down reminders and jotting accounts.



Likewise, in Customer Relationship Management, the sales process also involves several such operational tasks. For example,

  • Assigning leads to sales reps
  • Following up with contacts by phone or email
  • Keeping a track of new business deals
  • Generating sales reports
  • Tracking customer complaints and so on
A CRM application helps you save a lot of time by enabling you to automate these tasks. It functions by integrating people, process and technology – the “people” being your customers and sales representatives, the “process” being sales. If yours is especially a medium/large enterprise, you should definitely use a CRM application. When you do, you will find that,

  • the time you spend on your sales process is reduced dramatically
  • you have more time to focus on your core business and understand your customers
  • you have a much more efficient and organized sales process in place
  • and hence a much better shot at productivity


Related Links

Getting started with Zoho CRM
Why should I use Zoho CRM?

    • Related Articles

    • Using CRM Variables

      CRM Variables are pseudo-module fields that are used to store static and reusable information in your Zoho CRM account. A CRM Variable can have unique set of values and can be widely used as merge fields in Email templates, Mail merge templates, and ...

    • Getting started with CRM Plus

      When you sign up for any application, there are always key user details you need to enter during the setup phase. When you set up a CRM Plus account for your organization as an administrator, you will need to enter some general information about your ...

    • Mobile SDK for Zoho CRM - An Overview

      Mobile software development kits (SDKs) are sets of tools that facilitate the creation of various mobile applications, be it simple ones that can be created in minutes or the complex ones that have a lot more functionalities. An SDK lets businesses ...

    • Zoho CRM Plus - Getting started guide for Sales teams

      Every business goes through a sales cycle, from acquiring, nurturing, and following up on prospects to closing business deals with them. There may be many activities involved in each phase, such as scheduling appointments with your customers, ...

    • Why should I use Zoho CRM?

      Following are some good reasons why you could use Zoho CRM. Easy-to-use interface and simple language 24/7 support Integration with third party applications is easy Zoho provides you with a suite of other cool business apps. For example, let’s say ...