CTOR (Click-to-Open Rate) tells you, how many subscribers clicked the links in your campaign compared to how many opened it. CTOR is calculated by dividing unique clicks by unique opens. It is an indication of your campaign content's effectiveness.
A campaign's report summary includes real-time campaign data, campaign reach metrics, opens by time, and opens by location, giving you an overview of how well that campaign has performed. Realtime campaign data Our realtime data reports analyze a ...
Open and click rates can help marketers determine whether their approach is working as intended. The higher the open and click rates are, the more people your business is reaching. Open rate: This is the percentage of delivered email messages that ...