What is the advantage of being in my recipients' email contact list?
By getting into your recipient's contact list, you can ensure that your emails will not land in junk/spam folders. As an added advantage, your content will not be subjected to an extreme review process, since you are among the receiver's trusted senders.
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What is the advantage of being in my leads' email contact list or address book?
By getting into your leads' contact list, you can ensure that your emails will not land in junk/spam folders. As you are among the receivers' trusted senders, your content will not be subjected to an extreme review process.