What is the difference between a Lead and Contact?
Leads are raw details about individuals or representatives of organizations collected from trade shows, seminars, advertisements, purchasing and such external sources and marketing campaigns.
Contacts normally mean person(s) with whom a communication is established to pursue a relationship or a business opportunity. In a typical B2C scenario, contact is the direct point of communication for business-to-customer scenario; whereas in a B2B scenario, contact is the reference point within an organization (business opportunity). Both Leads & Contacts are equally characterized by information fields like name, e-mail, mobile, title, etc.
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