What is the difference between unique opens and total opens?

What is the difference between unique opens and total opens?

Unique Opens - Number of recipients who opened your email campaign.

Total Opens - Number of times the recipients opened your email campaign.

For example:

Number of times Rob opened the email - 4
Number of times Doug opened the email - 3
Number of times Nick opened the email - 2

Total Opens - 9
Unique Opens - 3




    • Related Articles

    • What is the difference between unique clicks and total clicks?

      Unique Clicks - Number of recipients who clicked the links in your email campaign. Total Clicks- Number of times recipients clicked on your email campaign.

    • What does ‘Unique opened’ mean?

      When a recipient opens your campaign for the first time, it adds to your ‘unique opened’ count. Repeat opens are not added to the 'unique opened' score.

    • What does ‘Unique open’ mean?

      If a recipient opened a campaign for the first time, it will be counted as a ‘unique open’. Repeated opens are not counted as unique opens.

    • What does ‘unique open’ mean?

      When a recipient opens your campaign for the first time, it adds to your ‘unique opened’ count. Repeat opens are not added to the 'unique opened' score.

    • What is "Email opens from unknown location"?

      When you send emails through Zoho Campaigns, and if you have opted to get the location data of the email recipients, the data along with the open and click rates will be displayed in the campaign reports. The open rate is tracked with the help of a ...