Here's what marketers are recommended to do to stay GDPR compliant.
- Maintain filtered mailing lists
- Obtain clear and explicit permission
- Maintain plain and simple language while seeking consent
- Allow users to view their information in a readable format
- Let users conveniently export their data
- Allow for rectification of users' data
- Conduct periodic reviews to verify the veracity of the data
- Avoiding misleading email headers
- Promptly honor opt-out requests
- Only collect necessary and relevant data
- Preserve data in an encrypted format
- Don't hold unprocessed subscriber data
- Erase consented subscriber data if unused for more than 6 months (with consent)