What should marketers do to stay GDPR compliant?

What should marketers do to stay GDPR compliant?

Here's what marketers are recommended to do to stay GDPR compliant.
  • Maintain filtered mailing lists
  • Obtain clear and explicit permission
  • Maintain plain and simple language while seeking consent
  • Allow users to view their information in a readable format
  • Let users conveniently export their data
  • Allow for rectification of users' data
  • Conduct periodic reviews to verify the veracity of the data
  • Avoiding misleading email headers
  • Promptly honor opt-out requests
  • Only collect necessary and relevant data
  • Preserve data in an encrypted format
  • Don't hold unprocessed subscriber data
  • Erase consented subscriber data if unused for more than 6 months (with consent)



​

    • Related Articles

    • Stay GDPR compliant with Bigin

      What is GDPR? General Data Protection and Regulation defines new set of rules on how to collect and handle personal information of EU citizens.  Who does this law apply to? A company, established in EU, that processes personal data of individuals ...

    • Is Zoho Campaigns GDPR compliant?

      Yes, Zoho Campaigns is completely compliant with GDPR. We honor the right to data privacy and protection. 

    • GDPR Glossary

      GDPR - The GDPR(General Data Protection Regulation) is a regulation that sets guidelines for the collection and processing of personal data of EU (European Union) residents. It is enforceable from May 25, 2018. The GDPR will replace an older data ...

    • Does the GDPR require the EU data to stay with the borders of the EU?

      No, the GDPR does not require EU personal data to stay in the EU, nor does it place any new restrictions on transfers of personal data outside the EU.

    • GDPR Readiness

      Europe's new privacy policy law intends to give more control to individuals over their personal data. This control over information is given through a few rights. Zoho Recruit has brought in features to make you be compliant under GDPR. Based on user ...