What steps can I take if I think I've encountered a spam trap?
- The first step is to recycle your active mailing list before you send out any further email campaigns.
- If you have any non- opt-in email addresses, move them to your do-not-mail or unsubscribe list, then send a second opt-in email to your remaining subscribers. Your double opt-in email addresses may still be a spam trap.
- If you have old or inactive leads, send out a re-engagement email. If you get no response, just take them out of your list.
- Ask your email marketing service provider about your domain's current reputation.
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A spam trap is an email address, intentionally created to identify the illegitimate sender/marketer, who has non opt-in contacts and poor list management practices.
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A spam trap is an email address, intentionally created to identify the illegitimate sender/marketer, who has non opt-in contacts and poor list management practices.