Why do I get this message: "Error: Access Denied. Insufficient privileges to create a site. Contact account administrator" when trying to create a website?

Why do I get this message: "Error: Access Denied. Insufficient privileges to create a site. Contact account administrator" when trying to create a website?

If Zoho is used by an organization, only the organization admins will have access to Zoho Sites. If you need to create a site but do not have the proper privileges, have one of your organization admins change your user role from user to admin. To learn more about changing user roles, visit roles/privileges