Why do I need to add imprint information?

Why do I need to add imprint information?


Every newsletter that you send using Zoho Campaigns shall contain an 'Imprint' section. An Imprint is a type of notice that indicates the authenticity of the sender while also conveying basic legal information about the senders to the recipients. Organizations and Users who wish to send marketing and promotional newsletters to recipients are required to make this basic information available. The Imprint information must be provided in each and every email that is sent.

Make sure your campaigns clearly show who the sender is and provide sufficient contact information to enable the recipients to contact you. This information must be directly and permanently visible to the recipients. 

The Imprint should include the following:

1. Name of an authorized representative
2. Email address of the representative
3. Phone number
4. Postal address
5. Tax Identification Number

Section 5 of the German Telemedia Act, states that it is mandatory that the Imprint information is easily identifiable, directly accessible, and always available in every marketing and promotional newsletter. Irrespective of the laws to comply with, providing the imprint information will increase the transparency in communication between senders and recipients. Including an Imprint becomes a mandatory step when you wish to send emails to the residents of Europe.

If you comply with laws other than the German Telemedia Act, it is not mandatory to provide all the imprint details. However, name and email address of an authorized representative is a mandatory information that has to be provided and it is the user's choice to provide other details.

 
 

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