MarketingHub
How to Whitelist an Email Sender
AOL Log into your AOL account. Open an email from the sender you want to whitelist. Click on the sender's name and a drop down will pop up. Click Add to Contact . Fill the details in New Contact pop up and click Add Contact . Gmail Login to your ...
How to Whitelist an Email Sender
AOL Log into your AOL account. Open an email from the sender you want to whitelist. Click on the sender's name and a drop down will pop up. Click Add to Contact . Fill the details in New Contact pop up and click Add Contact . Gmail Login to your ...
Viewing Message Headers
Message headers in emails give away some important details such as: Source of an email (From address) IP address/Server from which the email was sent Detailed footprint - path through which the email was transmitted Message content It is unique for ...
Emails Landing in Spam
A lot of effort goes into planning and framing a marketing campaign. With a little more effort, you can ensure that these campaigns yield a higher ROI instead of ending up in the spam folder. The answer to this question has many answers, so we'll be ...
Emails Landing in Gmail Promotions Tab
Gmail has come up with a feature called inbox tabs where you can organize your emails to the relevant tabs. Due to this change in inbox, your email newsletters may land in promotions tab. Why promotions tab As you are sending a promotional or ...
What Happened to my Lost Emails
From time to time, your emails may get lost in the process of reaching your subscribers. There are a few different reasons this might happen, but when it does, it's helpful to find out why and rectify the issue. If you've experienced this problem, ...
How to Avoid Bounces
Emails that are not delivered and are returned to sender are called bounces. Take a closer look at email bounces to learn why emails bounce. Check the reason for bounces In your campaign report, under Real-Time Campaign Data, you will find the ...
When Gmail states your email content as spam
The prime part of an email campaign is the message that you convey to your email recipients. When you send email campaigns to them, ESPs(Email Service Providers) and ISPs(Internet Service Providers) analyze the content of the email. Before delivering ...
Emails to Outlook's Focused Inbox
Microsoft Outlook introduced the Focused Inbox feature to help its users categorize their inbox based on interest. It's similar to Gmail's Primary tab. Emails landing in Focused Inbox are considered safe by spam filters and future emails from the ...
When Gmail states your sender domain is spam
Domain reputation of the sender matters a great deal in the successful delivery of email to your leads' inboxes. Numerous factors like email subject and content, sender domain reputation, and mailing list quality play a vital role in building up ...
When Gmail says your emails have suspicious links
Gmail is careful to protect its users from phishing activities, so it classifies suspicious emails as spam. To prevent its users from unknowingly opening a phishing email, Gmail notifies recipients of the reason the mail is classified as suspicious. ...
How a public domain sender address affects email deliverability
What's a public domain email address A public domain email address is one provided by free email service providers such as Gmail, Yahoo!, AOL, Outlook, etc. For example, patricia@yahoo.com or patricia@gmail.com . How it affects your email ...
Do's and don'ts for email campaigns
Email marketing success depends on positive engagement like opens and clicks and in avoiding email deliverability issues such as bounces, complaints, spam traps, and unsubscribes. The simple yet effective do's and don'ts given below will improve your ...
Permission-based Email Marketing
Permission-based email marketing is the process of ensuring that your leads actually wish to be on your mailing list and receive your emails. With permission-based email marketing, you can be sure that your mailing lists only contain leads who have ...
How to win back idle leads through effective re-engagement emails
Re-engagement (winback) emails are sent to inactive or idle leads to win their interests back. If you don't send re-engagement emails, the inactive leads will pile up in your mailing list and cause email delivery issues for other leads as well. ...
How to warm up your sender domain
An email delivery's performance comes with several factors, such as content quality, mailing list health, lead engagement, and, most importantly, sender domain/IP reputation. Mailbox providers such as Gmail, Yahoo!, and Outlook give ...
Sender Recognition
For your email campaigns to be successful, you need to be recognizable. If your recipients don't recognize where an email is coming from, they're less likely to open it. Trust is one of the primary currencies by which your brand is valued, and it ...
How to pass through Spam Filters
When you send an email to your leads, it goes through the following three steps: You (the sender) send your email via Zoho MarketingHub (email marketing service) Scrutinized by spam filters at ISPs, ESPs and anti-spam services Received by your ...
Complaints
As a growing business, you may receive complaints from time to time. This guide will help you address any feedback you may receive and avoid situations that can be detrimental to your organization. Complaint life cycle Complaints are either manually ...
How Sending Emails to Role/Group Addresses affects your Email Deliverability
Email addresses such as admin@, support@, etc. from different product/service organizations are known as 'role' or 'group' addresses. Generally, these addresses involve a company, department, position, or group of employees. These group address are ...
Email Subject
Email subject line is the bridge between your subscriber and your email. Subject is one of the few things that your recipients notice before opening the email, the others being sender name and pre-header. Subject lines aren't always easy to write, ...
Spam Trap Effects
Spam traps are used to identify which marketers are sending spam. A spam trap looks like a standard email address, but doesn't respond to emails or sign up for mailing lists, so when it receives an email, the sender is identified as a ...
Multi-thread Emails (Re./ Fwd. in email subject)
To maintain a consistent conversation across many emails, multiple threads are used. Example: "Re: Fitness equipment order" or "Fwd: Fitness equipment order". Sometimes even two or more threads are employed. For instance, "Fwd: Re: Fwd: Fitness ...
How deleting and adding lists frequently affects your email deliverability
Smart marketers keep track of their subscriber activity in every campaign report. This helps provide a clear picture of each lead's interests and helps you refine your future campaigns. If you frequently delete and add mailing lists, you will lose ...
Sending Emails from Multiple Accounts
Sending emails from multiple accounts will lead to confusion sooner or later. You may wind up wasting valuable time, losing leads, or worse, getting blacklisted by an email service provider for spamming recipients. Here are a few things to avoid when ...
What should I do if my emails get throttled
If mailbox providers feel skeptic of your email volume or sending practices, they may defer your emails. This limiting of or delay in accepting emails is called email throttling. When you send emails to your recipients, any of the following actions ...
Things to know about Blacklists
A blacklist is a list of IP addresses and domains that are suspected of sending spam. Blacklist services such as Spamhaus, Sorbs, Barracuda, Spamcop, and others maintain their own blacklists. Based on the blacklists, ISPs (Internet Service Providers) ...
How to Avoid Unsubscribes
Mailing list hygiene and email sending practices have a large impact on your unsubscribe rate. People unsubscribe when they're not interested in receiving your emails, so to reduce this you should focus on: Lead engagement - Find out whether your ...
Email Bounces
Bounces occur when sent emails cannot be delivered. Typically, the email server will send you an error message, detailing the reason for the bounce. How bounces occur Once an email is ready and the 'Send' button has been clicked, the system ...
Sender Policy Framework (SPF)
Sender Policy Framework (SPF) record is a validation mechanism adopted by email marketers to ensure the email sender is not a spammer. This policy allows the sender to list out the various addresses from which emails can be sent on their behalf. ...
How to setup SPF and DKIM text records for your domain
We highly recommend our users to setup SPF and DKIM text records for their domains to ensure good email delivery. Adding text records includes: Adding sender domain to your Zoho MarketingHub account. Copying SPF and DKIM record values from Zoho ...
When SPF or DKIM alignment fails
A DMARC check includes SPF and DKIM alignment. If your DMARC report says that SPF or DKIM alignment has failed for your emails even though you've properly authenticated your domain with Zoho MarketingHub, read the information below to learn why this ...
DMARC Policy
DMARC, or Domain-based Message Authentication, Reporting, and Conforming, is the latest protocol for preventing potential phishing attacks. Complying with DMARC offers additional benefits, including maintaining a good sender domain reputation. ...
DomainKeys Identified Mail (DKIM)
DomainKeys Identified Mail (DKIM) is a security mechanism adopted for email marketing services to validate an email message. Its specific purpose is to: Check if the email messages were sent from a valid source. Check if the email messages were not ...
Domain Authentication
Email marketing is constantly subjected to spamming and spoofing affecting the business in the long term. You, as an email user, would often find your inboxes with spam messages. Most of those email senders seem familiar to you but are actually not ...
Migrating to Zoho MarketingHub
We know there are a lot of factors that go into selecting campaign software. We're happy that our product has proven itself to be versatile enough to be your choice. Now that you're here, let's go over a few things that you'll need to do to have good ...
Getting Started with Email Deliverability
Before sending your carefully-crafted email campaigns, it's important to first learn a few basic ideas and rules of email marketing to ensure your campaigns are successful. To achieve good open and click-rates, and to avoid your emails from landing ...
What is a spam trap?
A spam trap is an email address, intentionally created to identify the illegitimate sender/marketer, who has non opt-in contacts and poor list management practices.
How do I get spam trap addresses in my mailing list?
There are many bad practices which might make you hit a spam trap. They are, 1. Non opt-in email addresses 2. Unused very old leads (more than 6 months) who are not in your regular communication3. Web scraping and purchasing mailing list
How do I know that I've hit a spam trap?
There's no easy way to realize that. You can probably get a hint you are hitting a spam trap when your reputation suddenly falls low or any of ESP have blacklisted your domain or get a warning from your email marketing service provider. In any case, ...
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