MarketingHub
SMS campaigns
SMS based marketing can help your business reach customers at just the right moment, on the right device. This interactive guide is designed to help you build an SMS message that's tailored to your business. In this guide, we’ll walk you through how ...
Email Signature Marketing
An email signature is a combination of image and text that is appended to emails. It contains the sender's name and contact information. Using Email signature marketing, you can create email signature for your users. When you create signatures and ...
Engaging with customers using Ecommerce Automation
Connect your online store with Zoho MarketingHub, promote your products, automate the engagement with your customers, scale your growth, and more. Take a look at how MarketingHub can help you achieve it. From the navigation toolbar , ...
Engaging leads through events
Zoho MarketingHub serves as a unique platform to promote products and provide marketing insights to the customers. Integrating Zoho Backstage with Zoho MarketingHub provides detailed information about an event which can be utilized by your team to ...
Engaging leads through webinars
With Zoho MarketingHub, it's easy to manage and promote your webinars through email campaigns. Increase engagement by integrating Zoho MarketingHub with Zoho Meeting. How to integrate your Zoho Meeting account From the Navigation Toolbar, ...
Engaging leads through surveys
With Zoho MarketingHub, it's easy to manage and promote your surveys through email campaigns. Increase lead engagement by integrating Zoho MarketingHub with Zoho Survey. How to integrate your Zoho Survey account From the Navigation Toolbar, ...
Pre-designed journey templates
Types of pre-designed journeys There are eight types of pre-designed journeys, each having a specific application. On form submission This journey initiates whenever there is a sign up via the signup form associated with it. You can schedule a series ...
Journey reports
Once you've activated your journey you will be able to view the reports. There are three types of reports: Version-based report Detailed report Action-based report Version-based report To view version-based report: From the Navigation toolbar, ...
Managing journeys
How do I edit a journey? To edit a journey in draft: From the Navigation toolbar, select Journeys and choose All journeys . Select the intended journey from the list view. Click the Edit button in the top-right corner of the journey detail view page. ...
Blank journey template
Define a trigger type, configure the process elements, and the end-of-journey actions the way you want. Create a blank journey From the Navigation toolbar, select Journeys and choose All journeys . Click Create journey in the top-right corner. ...
Understanding journeys
Build highly sophisticated journeys for leads, automate repetitive tasks, and engage based on lead behavior. Set up a journey in accordance with your marketing strategy and the rest is taken care of. In this guide we'll walk you through various types ...
Signup pop-ups for webapps
Signup pop-ups are intended to convert your visitors to leads effectively. They gather information about the visitors on your app. They can be used for subscriptions and registrations. You can set where, when, how, and to whom they should appear in ...
Overall setup for web app
Under setup you can do the following: Tracking code Under this section of the setup, you will find the tracking code you need to embed in your the homepage of your application. Alias domains You can make a domain alias to a main domain. When a domain ...
Creating smart pop-ups for web app
Pop-ups are effective in bringing about a lot of conversions. They are proven to work in optimizing your online marketing potential. There are two types of smart pop-ups you can create using Zoho MarketingHub: Signup pop-ups Signup pop-ups are ...
Setting up purchase abandonment for web app
With purchase abandonment you can segment people who have initiated a purchase but have not completed it, send them followup emails and encourage them to buy your product. Setting up purchase abandonment tracking From the Navigation toolbar, ...
Creating missed goals for web app
Segment users who have missed out to perform certain steps in a series of steps and perform desired action for them. Creating a missed goal From the Navigation toolbar, select the Web assistant tab and choose Web apps. Select your application. Select ...
Creating web app goals
Now that you can track user activities on your application with web assistant, it's time to decide which activities you want your users to perform. These are your goals. Define the goal criteria based on user behavior and perform specific actions on ...
Understanding web assistant dashboard for web apps
Once you embed the tracking code in your pages and your pages start receiving visits, you can view the overall report of your application in the Web assistant dashboard. You can set the time period that you want to view the report for. The following ...
Connecting web application with web assistant
Web assistant for web applications Connect your web application with web assistant to know where your users navigated from to a particular page, and which activities are performed the most and least. With these insights, you can enhance the user ...
Signup pop-ups for website
Signup pop-ups are intended to convert your visitors to leads effectively. They gather information about the visitors on your webpages. They can be used for subscriptions and registrations. You can set where, when, how, and to whom they should appear ...
Overall setup for website
You can get started to track page visits in your websites by setting up the tracking code, inserting permission banners, choosing an alias domain, and setting up internal traffic filters. These factors are important when you track page visits and ...
Creating smart pop-ups for website
Pop-ups are effective in bringing about a lot of conversions. They are proven to work in optimizing your online marketing potential. There are two types of smart pop-ups you can create using Zoho MarketingHub: Signup pop-ups Signup pop-ups are ...
How to convert abandoned carts with web assistant
With purchase abandonment, you can segment people who have initiated a purchase in your website but have not completed it, send them followup emails, and encourage them to buy your product. There are two different types of setup under abandonment ...
Creating missed goals for website
Segment users who have missed out to perform certain steps in a series of steps and perform desired action for them. Creating a missed goal From the Navigation toolbar, select the Web assistant tab and choose Web apps. Select your application. Select ...
How to create website goals
Now that you can track visitor activities on your webpages with web assistant, it's time to decide which activities you want your visitors to perform. These are your goals. Define the goal criteria based on visitor behavior, and perform specific ...
Understanding web assistant dashboard for websites
Once you embed the tracking code in your webpages and your webpages start receiving visits, you can view the overall report in the Web assistant dashboard. You can set the time period that you want to view the overall report for. The following are ...
Connecting website with web assistant
Web assistant gives you insights into visitor activities on your website and user activities on your web applications. Activities can be anything from a visit to a CTA click on your website or web app. Web assistant for websites Connect your website ...
Lead attribution reports
Use attribution reports to discover which touchpoints contribute the most towards your lead conversions. Touchpoints are the sources and referrers that bring visitors to your website. You can generate a report of these touchpoints. To generate ...
How to identify your customer touchpoints
Touchpoints are any customer interaction with your business, both online and offline. Social media advertisements, Google AdWords, third-party referrals, or direct visits to your website are online touchpoints. Television and radio advertisements, ...
Understanding Signup pop-ups
Signup pop-ups are intended to convert your visitors to leads effectively. They gather information about the visitors on your webpages. They can be used for subscriptions and registrations. You can set where, when, how, and to whom they should appear ...
Smart pop-ups
Pop-ups are effective in bringing about a lot of conversions. They are proven to work in optimizing your online marketing potential. There are two types of smart pop-ups you can create using Zoho MarketingHub: Signup pop-ups Signup pop-ups are ...
Import webinar registrants and attendees from Zoho Meeting.
By syncing your Zoho MarketingHub account with Zoho Meeting, you can: Import the registrants and attendees of your webinars into Zoho MarketingHub, and maintain them in a mailing lists. Keep the registrants posted about the details of your webinars ...
Lead Sources summary
With Lead sources summary you can view the lead channels/sources and manage them. Leads are generated from multiple sources. The Lead sources summary helps you to view it all in one place and manage them as per you needs. Lead sources are grouped as ...
Associating a live form to the MarketingHub lists using External forms
Only live form on webpages associated with web assistant can be linked to Zoho MarketingHub lists. From the Navigation toolbar, choose Lead Generation and select Lead sources. In the Forms sub tab, click Create form button. Click Connect now in ...
Setting up forms through integrations
You can link third party created forms to Zoho MarketingHub lists through integration. You use these forms in any of your webpages and collect lead data From the Navigation toolbar, choose Lead Generation and select Lead sources. In the Forms sub ...
Understanding forms
Form is a simple yet effective way of gathering leads and growing your mailing lists. Easy to create and host, sign up forms are the best way to grow your lists long-term. Zoho MarketingHub holds three types of signup forms to meet your ...
Adding leads manually
You can import leads from various sources such as excel sheets, CSV files and Google spreadsheets and manage them by maintain under mailing lists. You can view the lead history to check the number of sent campaigns for a specific lead and the history ...
Creating signup forms
It is always easier to change an existing template than to start one from scratch. Unless you have a very specific need, we suggest choosing a template from our gallery. To navigate to signup form templates: From the navigation toolbar , choose Lead ...
Generating leads via Eventbrite
Zoho MarketingHub enable you to import contacts from Eventbrite. All you have to do is integrate your Zoho MarketingHub account with Eventbrite and create a sync. Then contacts in your Eventbrite will be automatically imported as leads into your Zoho ...
Import registrants and attendees from GoToWebinar
Zoho MarketingHub enables you to import contacts from GoToWebinar. All you have to do is integrate your Zoho MarketingHub account with GotoWebinar and create a sync. Then registrants and attendees in your GotoWebinar can be automatically imported as ...
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