Zoho Campaigns
Can I use shortened URLs in my emails?
People are advised not to click public shortened URLs because their destination URLs may not be accurate. Public shortened URLs and their corresponding domains may have poor reputations which will affect your domain's reputation as well. ...
What is a click-to-open rate?
Click to open rate (CTOR) is the number of clicks compared to the number of email opens your campaign has received.
What is an open rate?
Your email open rate is the metric of emails opened compared to how many were delivered. The more emails your recipients open, the higher your open rate.
What is preheader text?
This is the text that follows the subject line while displayed in your inbox tab before opening the email. Marketers can utilize this section to entice their contacts to open the message. This section has a great influence on your contacts in ...
How can I improve my open rate?
Maintain a consistent contact engagement, so that they don't forget you. Make your subject lines engaging and relevant. Send emails to double opt-in contacts only. This way you can be sure you're sending emails to interested contacts. Ensure that ...
Why is my one pixel tracking image not automatically downloadable ?
Email providers keep that option off by default, allowing users to make that decision themselves because of the high rates of malware that are sent through image attachments. This initiative is taken by email providers and is beyond our control.
What can cause missed open and click metrics?
There are a few different ways in which open and click rate metrics can be missed: Plain text emails - These don't allow the pixel image to be sent, making it impossible to track open rates. Email image display settings - The majority of email ...
How are open rates measured?
Every time an email campaign is sent, a hidden one pixel image is placed in the body of the email. This is known as a web beacon or tracking pixel. For your subscriber’s email program to load that image, it must contact your email marketing ...
Can I use a public domain-based email address to send marketing emails?
We do not recommend this. Here are a few reasons why: Higher probability of landing into spam because marketing emails sent via public domains are considered fraudulent by ESPs and ISPs. Anyone can use a public domain to send emails. It doesn't build ...
What steps can I take if I think I've encountered a spam trap?
The first step is to recycle your active mailing list before you send out any further email campaigns. If you have any non- opt-in contacts, move those email addresses to your do-not-mail or unsubscribe list, then send a second opt-in email to your ...
How do I know that I've hit a spam trap?
There's no easy way to realize that. You can probably get a hint you are hitting a spam trap when your reputation suddenly falls low or any of ESP have blacklisted your domain or get a warning from your email marketing service provider. In any case, ...
How do I get spam trap addresses in my mailing list?
There are many bad practices which might make you hit a spam trap.They are, 1. Non opt-in contacts 2. Unused very old leads (more than 6 months) who are not in your regular communication 3. Web scraping and purchasing mailing list
What is a spam trap?
A spam trap is an email address, intentionally created to identify the illegitimate sender/marketer, who has non opt-in contacts and poor list management practices.
Why do my test emails land in the spam folder when I send to myself or team mates?
When an email is sent out, the recipient's email server, i.e, the receiving server, checks to see if it originated from a trusted network. In some cases, the receiving server fails to recognize your email domain or the server from which the email was ...
How do I upgrade my edition?
There are two ways to upgrade: Log in to Zoho Campaigns. Click Settings, then select Subscription. You will be redirected to Zoho's payments page. From here, you can easily view all the products you have purchased from Zoho, and manage them on a ...
How do I update my credit card details?
Purchasing or subscribing to a plan is a one-step process with our payments team if your credit card details are saved. Follow these steps to edit your credit card details on the Payments store. Go to www.payments.zoho.com. Click Your Store ...
How do I cancel my subscription?
Click Settings and select Subscription. You will be redirected to Zoho's payments page. Here, you can view your current plan. Click the link Change plan to the right of your current plan. Find and click the Cancel my subscription link at the bottom ...
How do I switch from 'Pay as you go' to a Subscription plan?
Click Settings and select Subscription. You will be redirected to Zoho's payments page. From here, you can view the available credits in your current plan. Find below the option to switch to Subscription. Click Upgrade now Choose the plan you want.
How-to's
In this section, marketers can learn two of the most essential things that can help in enhancing your email deliverability. In this guide, we'll walk you through the different types of workflows, how to choose and create the right one for your ...
Steps to add a sender address to address book
Adding an email sender address to address book or safe senders' list help mailbox providers (Gmail, Outlook, etc) understand that the sender can be trusted. This small step gives a great positive impact on the safe delivery of emails to inbox. We ...
Message Headers
Understanding message headers Message headers give away some important details like: Source of an email (From address) IP address/Server from which the email was sent Detailed footprint path through which the email was transmitted Message content It ...
Does Zoho Campaigns ever freeze or block accounts?
Yes, but very rarely and only after careful consideration. Usually, we pause emails from an account when there's a huge chance for the user's sender domain to get blacklisted or for misuse of our service. This could be due to high bounces, ...
How to make your emails land in Outlook's Focused Inbox
Microsoft Outlook introduced the Focused Inbox feature to help its users categorize their inbox based on interest. It's similar to Gmail's Primary tab. Emails landing in Focused Inbox are considered safe by spam filters and future emails from the ...
Where can I find lost emails
From time to time, your emails may get lost in the process of reaching your contacts. There are a few different reasons this might happen, but when it does, it's helpful to find out why and rectify the issue. If you've experienced this problem, keep ...
When Gmail says your emails have suspicious links
Gmail is careful to protect its users from phishing activities, so it classifies suspicious emails as spam. To prevent its users from unknowingly opening a phishing email, Gmail notifies recipients of the reason the mail is classified as suspicious. ...
When Gmail states your email content as spam
The prime part of an email campaign is the message that you convey to your contacts. When you send email campaigns to contacts, ESPs(Email Service Providers) and ISPs(Internet Service Providers) analyze the content of the email. Before delivering the ...
Troubleshooting Email Deliverability Issues
Creating a mailing list or a campaign takes a lot of effort and multiple stages before you hit send. Unfortunately, some common practices can make your emails seem spammy to recipient systems. Here are a few common email deliverability issues and how ...
Landing Emails in Gmail Tabs
Gmail has come up with a feature called inbox tabs where you can organize your emails to the relevant tabs. Due to this change in inbox, your email newsletters may land in promotions tab. Why promotions tab? As you are sending promotional or ...
When Gmail warns of authentication failure
An authenticated domain shows mailbox providers that your emails are genuine and not spam. To protect its users from receiving spam, Gmail checks whether the email sender domain is properly authenticated or not. If the email sender domain is not ...
When Gmail states your sender domain is spam
Sender domain reputation matters a great deal in successful inbox placement. Numerous factors like email subject and content, sender domain reputation, and mailing list quality play a vital role in building up domain reputation. ESPs and ISPs measure ...
How to Avoid Bounces
Emails that are not delivered and are returned to sender are called bounces. Take a closer look at email bounces to learn why emails bounce. Check the reason for bounces In your campaign report, under Real-Time Campaign Data, you will find the ...
Why do emails land in the spam folder
A lot of effort goes into planning and framing a marketing campaign. With a little more effort, you can ensure that these campaigns yield a higher ROI instead of ending up in the spam folder. The answer to this question has many answers, so we'll be ...
Finetune your email campaign by tracking these metrics
Open and click rates can help marketers determine whether their approach is working as intended. The higher the open and click rates are, the more people your business is reaching. Open rate: This is the percentage of delivered email messages that ...
Target Marketing
Target marketing is a business strategy that involves understanding and grouping consumers based on their needs and preferences, identifying consumers whose needs can be met by your product/service, and then focusing your marketing efforts on those ...
How to Improve Open and Click Rates
Open and click rates are measures of the success and reach of your email campaigns. If your marketing approach is on the right track, then you will see decent open and click rates for your campaigns. A good baseline for your open and click rates are ...
How to win back idle contacts with re-engagement emails
Re-engagement (winback) emails are sent to inactive or idle contacts to win their interests back. If you don't send reengagement emails, the inactive contacts will pile up in your mailing list and cause email deliverability issues for other contacts ...
How to warm up you sender domain
An email delivery's performance comes with several factors, such as content quality, mailing list health, contact engagement, and, most importantly, sender domain/IP reputation. Mailbox providers such as Gmail, Yahoo!, and Outlook give significant ...
How a public domain sender address affects email deliverability
A public domain email address is one provided by free email service providers such as Gmail, Yahoo!, AOL, Outlook, etc. For example, patricia@yahoo.com or patricia@gmail.com. How it affects your email deliverability Recognition and trust Email ...
Best Practices
Sending emails that don't reach your contacts has no positive impact on business returns. A delivered email can be opened, read, and clicked on. There are filters at various levels of your recipient system that judge your emails based on your email ...
Do's and don'ts for email campaigns
Email marketing is second only to search marketing as the most effective online marketing tactic. Email marketing success depends on positive engagement like opens and clicks. We have given few simple yet effective do's and dont's to ensure ...
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