Zoho Campaigns
Permission-based Email Marketing
Permission-based email marketing is the process of ensuring that your contacts actually wish to be on your mailing list and receive your emails. With permission-based email marketing, you can be sure that your mailing lists only contain contacts who ...
Can purchased contacts be used?
Mailing List Pruning
The success of an email campaign vastly depends on having interested and engaging contacts in the mailing list. Marketers spend time and money to keep their mailing lists hygienic as old and dirty mailing list can directly affect email engagement and ...
Why you should warm up a new sender domain
Marketers often use a new sender domain under the following circumstances: They purchase a secondary sender domain to send more emails Their company is completely new to email marketing They've planned to use a sender domain that was used sparsely ...
How to send bulk emails to Gmail and Outlook users
Sending newsletters, promotional emails and targeted email campaigns are part and parcel of an email marketer's day at the office. But the real challenge for marketers is to send a huge volume of email and achieve inbox placement. This is made ...
How email engagement magically boosts inbox placement
Mailbox providers such as Gmail, Yahoo!and others have been validating a lot of data points like spammy content, email engagement, and user interests to offer inbox placement —i.e. the number of emails that actually reach an inbox as opposed to ...
How to effectively use an old mailing list
Among all the challenges a marketer faces, deciding to use an old mailing list is the toughest one. When an email list grows over time, there are chances for the mailing list to become a host for inactive contacts and spam traps. Though an old ...
Things to do when your email campaign hasn't performed well
Sometimes marketers put painstaking effort into conceptualizing an email campaign only to just move on to the next campaign after it is sent. However, does a marketer's role end right after sending the email campaign? The answer is an astounding ...
Sending emails from multiple accounts
Sending emails from multiple accounts will lead to confusion sooner or later. You may wind up wasting valuable time, losing contacts, or worse, getting blacklisted by an email service provider for spamming recipients. Here are a few things to avoid ...
How deleting and adding lists frequently affects your email deliverability
Smart marketers keep track of their contact activity in every campaign report. This helps provide a clear picture of each contact's interests and helps you refine your future campaigns. If you frequently delete and add mailing lists, you will lose ...
Improving double opt-in contacts
Imagine that a total stranger gets your contact info and continues to call you at random times. This would be frustrating, and you'd want to put an end to it as quickly as possible, right? You're definitely not alone in feeling that way. It's ...
What should I do if my emails get throttled
If mailbox providers feel skeptic of your email volume or sending practices, they may defer your emails. This limiting of or delay in accepting emails is called email throttling. When you send emails to your recipients, any of the following actions ...
How to pass through Spam Filters
When you send an email to your contacts, it goes through the following three steps: You (the sender) send your email via Zoho Campaigns (email marketing service) Scrutinized by spam filters by mailbox providers and anti-spam services Received by your ...
How to avoid unsubscribes
Mailing list hygiene and email sending practices have a large impact on your unsubscribe rate. People unsubscribe when they're not interested in receiving your emails, so to reduce this you should focus on: Contact engagement - Find out whether your ...
Spam trap effects
Spam traps are used to identify which marketers are sending spam. A spam trap looks like a standard email address, but doesn't respond to emails or sign up for mailing lists, so when it receives an email, the sender is identified as a ...
How to avoid complaints
As a growing business, you are bound to receive complaints from time to time. This guide will help you address any feedback you may receive and avoid situations that can be detrimental to your organization. Complaint life cycle Complaints are either ...
Reputation Management
Email sending practices, subject line, content, and mailing list quality are some of the factors that define a sender's domain reputation. These factors determine whether your emails should reach recipient's, land in the spam folder, or never get ...
Feedback Loop (FBL)
A feedback loop (FBL) is a process for listing spam complaints from your sent email campaigns. Some inbox providers such as Yahoo!, Outlook, and AOL send feedback on spam complaints to the email marketing services responsible for the campaign. How ...
How to use Google Postmaster Tool to boost your Email Deliverability
Google provides a free email deliverability tool named Postmaster to analyze email delivery failures faced by mass volume senders with Gmail recipients. Getting your emails to land in the inboxes of your contacts who use Gmail is an arduous task. ...
Unsubscribes
Unsubscribes are disappointing, but they provide a valuable learning experience. When you find lots of people unsubscribing from your email campaigns, it's a sign that you should change your marketing approach. This guide will help you make the most ...
Role/group address
Email addresses such as admin@ , support@ , etc. from different product/service organizations are known as 'role' or 'group' addresses. Generally, these addresses involve a company, department, position, or group of employees. These group address ...
Sender Recognition
For your email campaigns to be successful, you need to be recognizable. If your recipients don't recognize where an email is coming from, they're less likely to open it. Trust is one of the primary currencies by which your brand is valued, and it ...
Sending emails from multiple accounts
Sending emails from multiple accounts will lead to confusion sooner or later. You may wind up wasting valuable time, losing contacts, or worse, getting blacklisted by an email service provider for spamming recipients. Here are a few things to avoid ...
Multi-thread emails (Reply/Forward)
To maintain a consistent conversation across many emails, multiple threads are used. Example: "Re: Fitness equipment order" or "Fwd: Fitness equipment order" Sometimes even two or more threads are employed. For instance, "Fwd: Re: Fwd: Fitness ...
Craft your Email Subject
Email subject line is the bridge between your recipient and your email. Subject is one of the few things that your recipients notice before opening the email, the others being sender name and pre-header. Subject lines aren't always easy to write, but ...
Bounces
Bounces occur when sent emails cannot be delivered. Typically, the email server will send you an error message, detailing the reason for the bounce. To learn more about this mechanism, let's walk through the process of sending an email and where ...
Things to know about Blacklists
A blacklist is a list of IP addresses and domains that are suspected of sending spam. Blacklist services such as Spamhaus, Sorbs, Barracuda, Spamcop, and others maintain their own blacklists. Based on the blacklists, ISPs (Internet Service Providers) ...
When SPF or DKIM alignment fails
A DMARC check includes SPF and DKIM alignment. If your DMARC report says that SPF or DKIM alignment has failed for your emails even though you've properly authenticated your domain with Zoho Campaigns, read the information below to learn why this may ...
Domain Authentication
Email marketing is constantly subjected to spamming and spoofing affecting the business in the long term. We as marketers have often found our inboxes filled with spam messages. Most of those email senders seem familiar to us but are actually not who ...
DMARC
DMARC, or Domain-based Message Authentication, Reporting, and Conforming, is the latest protocol for preventing potential phishing attacks. It standardizes how email receivers perform email authentication, and provides ...
DomainKeys Identified Mail (DKIM)
DomainKeys Identified Mail (DKIM) is a security mechanism adopted for email marketing services to validate an email message. Its specific purpose is to: Check if the email messages were sent from a valid source. Check if the email messages were not ...
Sender Policy Framework (SPF)
Sender Policy Framework (SPF) record is a validation mechanism adopted by email marketers to ensure the email sender is not a spammer. This policy allows the sender to list out the various addresses from which emails can be sent on their behalf. ...
How to setup SPF and DKIM TXT records for your domain
We highly recommend our users to setup SPF and DKIM TXT records for their domains to ensure good email delivery. Adding TXT records is a very simple three-step process: Add a sender domain to your Zoho Campaigns account. Copy SPF and DKIM record ...
Migrating to Zoho Campaigns
We know there are a lot of factors that go into selecting campaign software. We're happy that our product has proven itself to be versatile enough to be your choice. Now that you're here, let's go over a few things that you'll need to do to have good ...
Getting Started with Email Deliverability
Before sending your carefully-crafted email campaigns, it's important to first learn a few basic ideas and rules of email marketing to ensure your campaigns are successful. To achieve good open and click-rates, and to avoid your emails from landing ...
Contact Custom Merge Tags
Contact Custom tags are those, that the user defines according to his needs from a list of contact fields and the custom field data. This gives you the liberty to use more number of fields than just the usual email, first name and last name. Contact ...
Predefined Merge Tags
You can personalize your messages with your recipients’ name, address and other details by using merge tags. Merge Tags are smart tags that pull data directly from your mailing list into your email message. You can personalize the subject and/or the ...
Social Merge Tags
You can customize your email campaign by including Merge tags for sharing the email campaign on Facebook, Twitter and LinkedIn. This will make your contacts share your email campaign on social media. Let’s have a look at the different types of Social ...
Video Merge Tags
At Zoho Campaigns, you can link your favorite videos from YouTube, Wistia and Vimeo.com in the form of a thumbnail image in your email campaigns. This linking is enhanced by media based merge tags which provide a simple way to add videos in your ...
How to authenticate my domain
Domain Authentication is a mechanism that verifies the email from the point of its origin by validating the email sender. It checks emails to rule out any possibility of spamming or spoofing thereby protecting the sender's good reputation. ...
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