How do I view the total clicks on the Facebook Page through CTA buttons and those leading to Page clicks?
To view the total clicks on the Facebook Page through CTA buttons and which CTA buttons are leading to clicks on Facebook,
- Go to Reports
- Head to Facebook reports
- Under the Performance section, scroll down to see Page CTA Clicks, and Page CTA clicks by type.
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What is the difference between unique clicks and total clicks?
Unique Clicks - Number of recipients who clicked the links in your email campaign. Total Clicks- Number of times recipients clicked on your email campaign.