What is the difference between unique clicks and total clicks?

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• What is the difference between unique opens and total opens?

  Unique Opens - Number of recipients who opened your email campaign. Total Opens - Number of times the recipients opened your email campaign. For example: Number of times Rob opened the email - 4 Number of times Doug opened the email - 3 Number of ...

• How do I view the total clicks on the Facebook Page through CTA buttons and those leading to Page clicks?

  To view the total clicks on the Facebook Page through CTA buttons and which CTA buttons are leading to clicks on Facebook, - Go to Reports  - Head to Facebook reports - Under the Performance section, scroll down to see Page CTA Clicks, and Page CTA ...

• What does ‘Unique opened’ mean?

  When a recipient opens your campaign for the first time, it adds to your ‘unique opened’ count. Repeat opens are not added to the 'unique opened' score.

• What does ‘Unique open’ mean?

  If a recipient opened a campaign for the first time, it will be counted as a ‘unique open’. Repeated opens are not counted as unique opens.

• What does ‘unique open’ mean?

  When a recipient opens your campaign for the first time, it adds to your ‘unique opened’ count. Repeat opens are not added to the 'unique opened' score.