How do I perform TURF analysis?
Market Researchers use TURF Analysis, short for Total Unduplicated Reach and Frequency Analysis, on a limited budget to:
- Estimate media and market potential
- Optimize communication and placement strategies
It identifies the number of people that a particular combination of media communication, product or service can reach, and how frequently they are reached. In Zoho Survey, TURF analysis can be done on multiple choice (many answers) type questions that have three to ten options.
To perform TURF analysis:
- Click the TURF Analysis dropdown above a multiple choice (many answers) question’s report.
- Select a Simulation Level . We currently support a simulation count of up to six. Simulation Level refers to the number of options that each combination must have. For example, if a question has three options, selecting two counts as the Simulation Level would give you a TURF report with two options in each combination, as in the following screenshot.
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